Not really much I can write about this other than take notes as this title has turned boring auto news into a hilarious and a little distasteful topic. So many companies don’t have the balls to attempt this form of humor but if you’re not ready to let your hair down in marketing, you’re not going to get very far. My hat goes off to the writers over at Jalopnik and the whole Gawker crew in general….stay classy!
Link Bait Tactics
Link Bait Title WIN Via Jalopnik
2 Comments
April 18 | Link Bait Tactics | Ryan Clark
Tagged link bait, Viral Marketing
Tracking Social Media Trends For Awesome Link Bait Ideas
December 16 | Link Bait Tactics | Ryan Clark
Writing link bait is one of the most fun aspects of link building and it takes a certain eye to do it right. Keeping on top of what’s trending is so very important and can lead to some quick and easy link bait ideas, even if you’re not a superstar writer. Knowing the trends is always a good asset to any marketing team and you’d be shocked at how many companies simply aren’t paying attention. I use a variety of tools to track trends and then capitalize on them to profit for not only myself, but our clients as well.
The majority of trend tacking tools are free, which is a huge plus for basically everybody. All you have to do is keep your eye out for something in your vertical. Great link bait requires you to always be writing about something fresh, funny and or “horrific”. Your content will go a long way with the right flare so lets see what we can do about keeping you all in the know.
Trends are fresh, so make sure your content is too!
If you can utilize this at least once a month for your brand, you’re going to become a company rockstar. Putting an end to tedious, boring and over done content is where you really start to see real results coming in from all angles… not just links!
You should be using this tactic now more than ever! Why? Well, since the Google freshness update has been brought out of the workshop you have a big opportunity for more traffic. Emerging trends are going to be a major player in your branding power and establishing yourself as an authority on the subject. What’s more is that this is an area where having the most links isn’t an issue.
Social Tools of the Trade
We’re going old school here and producing a list for your reading ease. It also prevents me from rambling on and and and on and on and on… If you’re used to reading my posts then you know I can get a little out of hand at times (like this paragraph for example).
Google Trends – I’ve been using this since it came out and it’s always a great way to discover trends according to Google search traffic. Since so many of us use Google, this becomes an invaluable tool for doing a little trend research. Sometimes it’s not an up to the minute report, but it should be useful here and there for certain data.
I find Google Trends really helpful in determining the popularity of certain products over a certain time period. It’s really helpful if you need to look back a year or so and determine certain things for a specific time period. I find it really helpful with Christmas trends or any other holidays. For even more in depth of a look, you can mosey on over to Google Insights for all sorts of awesome data on keywords and websites. Don’t forget to play around with Google Insights as well, check it out:
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Technorati Authority – Here’s a site I haven’t mentioned in a long while and it’s a shame because it provides great insight in to the blogosphere. We’ve always been a big fan of how Technorati keeps tracks of the sames trends and buzz for each category in their blog directory. This has always lead to interesting and quality link building opportunities, as well as one of my personal favourite link bait idea generators.
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Blog Pulse – If you’re wanting to track more blog trends and find hot topics to cover on your site, you can’t ignore this useful site. I always double check their trend results right after my visit to Technorati. They have a more useful search box that lets you get into specifics, which is helpful if you’re looking for one particular subject/keyword/niche.
I always use Blog Pulse in my link building efforts regardless if I’m writing link bait or not. I really find their conversation tracking abilities helpful for keeping an eye on a subject or two for any given date. You can also really dig deep into some older trends… up to 180 days back, which is a really nifty extra feature.
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Trends Buzz – For a quick and lovely look at some daily trends and what’s trending you’ll want to bookmark this site. They cover all the important sites that you’ll want to know what’s going on with and I check it near daily just to stay in the know.
They have other areas where you can check out what was hot that day or what’s currently trending live and wild right on the web. It’s such a simple and easy to use interface and I hope they keep the site going for a long time. Big thanks to the folks behind the site and keeping it free for schmucks like me.
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Topsy – This is perhaps the most useful and well put together site for tracking trends across videos, images, social news and blogs. They’ve recently added a Google+ trend tracking section of their website, which is something I’ve been using on a daily basis ever since it came out. You could pretty much stop using any other piece of software or trend analyzing website, use Topsy exclusively for your research and still have some of the most topical and interesting content in your niche.
Topsy also has an API and analytics section where things get pretty schweeeeet. You can even use this to go back in time a little and see trends for a whole event during a given time frame. A good example of this could be the recent occupy wall street news/mentions, or during a product launch to measure how well your marketing team did.
Tracking Twitter Like A Boss
Twitter is hands down the best and most up to date source for trending topics. You could only use their trending topics data and be totally fine in your link bait idea discovery. There are a few easy ways to discover trending topics on Twitter so I thought I’d share the ones I use. I’d also love to hear from you folks on the tools I missed out on listing. The beauty of the ones listed here is that they’re all free!
Twitter Trends – I’m sure you’ve noticed the trending topics on the sides of your Twitter searches. They’re a quick update on what’s hot at the moment and it allows you to change a few targeting features. The trending topics are both on the homepage with one of them being “promoted/paid/sponsored” and the rest are in the sidebar after you’ve searched. Once you’ve hit the sidebar trends, you can change your targeting by location and get down right local if need be. It’s definitely my favorite feature and I find myself getting super targeted information for a number of clients and niches that wouldn’t be relevant without it.
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Hashtags.org – This is an excellent site for digging deep into the trending hashtags at any given time. You can also check previous dates if you’re doing some trend research, which is a really handy feature of this site. There’s not much to it other than figure out what you want to do research on and search away.
TweetMeme.com – This is a daily read for our team here at Linkbuildr mainly to see what’s the most Tweeted piece of content. It’s great for picking the right blog posts to comment on. You can also further develop your link bait ideas based on trending news, images and videos. The biggest and best blogs on the planet are using the TweetMeme plugin/app on their site so you know you’re getting a good data scope. You can follow us on TweetMeme or check out any site specifically and keep up to the minute tabs on your favorite websites.
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Twitter.com/Tweetingtrends – For those that would like to get their Twitter trends in their social circle, why not follow Tweeting Trends? They only tweet when something hits the top 10 and this, in my opinion, is all you need to spin some funny/weird angle for your link bait. I cannot think of an easier way to keep on top of the Twitterverse and I always keep their stream in a Hootsuite tab for viewing pleasure.
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The latest and greatest from the world of trend tracking is Data Sift. They have ponied up for the full on Twitter firehose access and offer the service to you by only paying for what you need. The platform is hands down the prettiest and the most useful when it comes to getting the data you need.
one of two exclusive re-syndicators of Twitter data, we deliver 100% of the firehose in a format that allows you to filter against the meta-data attached to each Tweet.
The data streams are really freakin cool and I wish I had paid access to all the data I need. I highly recommend checking out their example streams to get an idea of what this software suite can do for you and your business.
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Other Trends To Watch
Youtube – One of my favorite features of the new Youtube layout is where they show you the most popular videos of the day/week. One other area that’s a little harder to find is the Youtube Trends Dashboard where you can really dig deep into what’s trending. This is a great place to research your niche and come up with awesome videos to embed in your link bait. We’ve had a lot of success to video compilations for clients and this is the first place we go to find out what’s hot on Youtube.
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Top Selling On Amazon – Most of us are here to make money and the biggest shopping site in the world gives you all the trend data in the world. This is an essential place for people selling products and or looking for something hot to blog about. It’s almost Christmas time, so just think of all the link bait opportunities here. You can go down into every category and find all the goodies. Since we’re on the topic of trends, check out Amazon’s Movers & Shakers section for what’s spiking off.
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I’ve saved the best for last and it’s for the brands with a little extra in their budget. TrendHunter.com is an amazing website for just about everyone and their mother. You can be just a browser, there to network or take advantage of what’s actually hot in the world today. I’ve been a “Trend Hunter” for many years and I’ll continue to read this website every day of the week.
If you’re looking to go above and beyond in the world of trends, then you may want to try out Trend Hunter PRO. They’ve put together thousands of emerging trend opportunities, over 100,000 innovative examples and over a thousand reports for the 2012 year. So many amazing companies are on board and if you’re still scratching your head as to what the hell it’s all about, check out this video:
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Resources & Your Comments
As always, I like to leave some other great reading resources on what I’m blabbing on and on about. I also encourage you to leave links and mentions of tools you’re using in your marketing efforts, despite how little you folks comment. There are tons and tons of awesome tools for tracking trends so I want to hear about them.
Interactive Infographics: The Future of Advanced Link Baiting?
November 21 | Link Bait Tactics | Elijah Vieau
In the web space, infographics are still one of the best and most cost-effective marketing strategies to build hundreds, even thousands of links to your website. It’s actually quite amazing how viral a well-designed piece of information can become – especially on platforms like Twitter.
Over the last 12 months or so, I’ve watched web agencies (particularly small to mid-sized firms) explode into the industry spotlight all because of a clever infographic that was shared and reposted by the right kind of people i.e. information design junkies like Mashable.
Obviously, nothing stays “bling bling” forever and exploitation will eventually become the demise of this link building buzz tactic. So in the tradition of pushing boundaries combined with absolute curiosity, I find myself wondering what’s next. Then it came to me:
Infographics as we currently know them are static, just like the web used to be. Naturally this means it’s only a matter of time before designers and savvy marketers start to move towards newer technologies to further enhance the viral potential and “linkability”.
Interactive infographics… That’s insane… Or is it?
Enter HTML5 and CSS3
Don’t start panicking; I’m not going to write a guest post on Linkbuildr.com about web design best practices because that wouldn’t be very relevant, but as an Internet marketer and avid blogger, if there’s a new way to spread content that users go bonkers for – I need to know about it.
After a few searches on Google I didn’t find much, and then I stumbled upon a very short but descriptive “challenge” of sorts posted by Mozilla developer and overall cool dude, Paul Rouget, where he asked his blog audience to design an infographic using HTML5 and CSS3.
This is exactly what I’m talking about!
Though there were only about 9 direct responses to his challenge via the blog post, I could already see the potential.
Just imagine how many more people would want to share awesome infographics if they were animated and interactive! The link building possibilities would be staggering.
Enter Live Data Feeds
Companies are fetching live data and using it all over the web, so why not take things a step further and fuse this functionality into traditional information design and create an attractive, viral piece of info-driven content where the data changes as time goes by. Not only would the content be highly engaging and attractive (thanks to HTML5 and CSS3) but it will also be up to date – constantly.
I know you’re probably thinking I’m insane, and the fact of the matter is that I wouldn’t even know where to begin to create my own Interactive Infographic, but from a marketer’s prospective more user engagement means more sharing – and this is what excites me.
What do you think? Too far off the edge or crazy linking potential?
Tagged html5, infographics, link bait, link baiting
Starbucks Holiday Cups Out November 1st x Links Followed!
November 4 | Link Bait Tactics | Ryan Clark
I’m currently writing an article on how big brands can score tons of links just by doing regular updates. I’m a Starbucks junky so I noticed the red holiday cups out and about first thing November 1st, and then I saw the news about it. I thought it would make for a quick but thought provoking post about how large companies can score links with ease. I also took a picture right now of my delicious Christmas Blend for those who are “too cool” for Starbucks and don’t know what I’m talking about.
If you go take a look at Google both in the regular area, blog search and discussions you’ll see roughly 50 thousand websites talking about it. That’s a lot of bloddy links, citations and social media buzz going about all for just a regular update from Starbucks. This is a perfect example of how you as a big brand can benefit from your fans across the web.
Infographic Marketing Strategies For Links & Brand Buzz
August 11 | Link Bait Tactics | Ryan Clark
Marketing your infographics properly is a sure fire way to snag natural links, build brand buzz and gain social media followers. It’s a form of content creation that is relatively inexpensive to do and can continue to bring in links for years to come. The latter aspect really gets me excited because I’ve seen some crazy good links come in a year later from some great topical link bait. There’s no doubt that infographics have become the most widely used link bait tactic in the past couple of years, and I don’t that expect to slow down any time soon.
Source: Infographic of Infographics by Ivan Cash
There are millions of ways to tackle the creative end of things, the marketing, however, can be done either correctly or incorrectly. We’re all in the market for links from related sites, so make sure you stick on point. For the most part, I’ve seen mostly topical infographics being used with the right market in mind, but I’ve also seen others where the goal is to just get whatever links from whoever will give them to you. Not to worry though, you’ll want those related links anyway so focus on your niche.
There’s a lot of prep, or at least a lot we do, before starting your marketing efforts, so prepare your spreadsheet of choice. We’ll cover the tasks we lay down and hopefully this helps you structure your campaign better. I typically have this sorted while the client’s infographic is being worked on so that should be more than enough time to prep!
Last but not least, make sure your infographics “info” is really friggin awesome, because it’s going to make life a lot harder if it isn’t. How many infographics have you started reading only to quickly hit stop reading? This is where big flashy pie charts, numbers and eye catching statistics should be popping out like a 3D movie! You’re going to want to also provide an embed code with your infographic for ease of spreading; it blows my mind the amount of people who don’t do this.
Identify The Influencers:
So get out your spreadsheet and think of each point I make here as its own area or tab within it. We’ll need to start finding the social people out there that are within your vertical and you might stand a chance to get a share from their end. Hopefully most of you are already quite active on Facebook, Twitter and have made nice with a few bloggers. Your reach can potentially lead to huge success. To demonstrate visually, let me refer you to the picture below:
Image Courtesy: SocialMediaToday.com
Twitter: – I definitely like to have at least 25 of my most active Twitter friends on my “to contact” hit list for D-Day. Tactics like pulling a pre-emptive strike by contacting them a day or two early to see if they’d be willing to help spread the content are also a good idea. This social network alone can launch your infographic into viral orbit if you’re lucky so make sure to target the beefy and influential users that you are friends with. If you don’t really have strong ties with 25 users on Twitter, then make a list of 50-75 people you can contact in hopes of matching the same ROI… best of luck there! There are always infographics being marketed on Twitter, so check out what’s going on there to get some ideas. (Hint) Guy Kawasaki LOVES tweeting about infographics so much that I cannot tell if he’s getting paid to or not… either way, you get him you’re golden!
Facebook: – This one is tricky because you’re not usually friends with your digital cohorts at this level, just your mommy, friends from school and perhaps a girlfriend/wife if you’re lucky. The same mentality from Twitter applies here. Prep who you can contact to potentially get the Facebook shares going like wildfire. Hopefully your brands Facebook page has some decent followers that can start that initial push. If not, this one will be a tough nut to crack. I’d check for groups and fan pages as well for your brand, then get ready to share with those folks too.
Key Blogs: – This is the really tough part. I’m sure you do enough link begging, but now you need to infographic link beg. Break down a list of the best blogs in your niche and get to it because, again, just a couple shares can lead to big things. If the content is any good, blogs should jump at the chance to collect some of the hype that goes with it. You’ll be able to see which blogs have already shared an infographic from others, which blogs have a “submit news/tip” form and you should also find some other contact details like their Twitter and other social media information. You’ll be surprised at the response you’ll get from fellow bloggers and if they’re fans of your brand, then you’re in for an easy day.
Forums: – While I don’t recommend signing up to your niche’s top forums to spam them with your infographic, I hope you already have built a rep. Forums spread content like wildfire, so identifying the forums that will help launch this to a different crowd is quite important. A lot of niches won’t be so lucky, so if you have a big forum option, make sure you utilize it (or at least prep your accounts for future use). Forums are great for marketing and making friends, and mixing the two together will keep you out of trouble and in a good brand spotlight.
Reddit/Digg/Buzzfeed/Delicious/ETC: – There’s no doubt that Digg still has a lot of influence in spreading your content. The same goes for a number of other social news sites. Unfortunately, the chances of going hot on Digg are next to none unless you pay for it. Yes even after they “changed” their algorithm, the website is still dominated by a few users who get most of the stuff to the front page. Reddit is a deadly serious site that requires no spamming about on your end! Submit that sucker to the appropriate subreddit and hope for the best. If you content is good enough, it should do alright in the right subreddit, but then again, even Reddit votes are bought.
Buzzfeed is also a great place to get your infographic going around the web like crazy. You can buy front page spots for this, but you best have $3000-$5000 PER DAY to spend on this. Because of the huge price tag, the site can send a lot of traffic and get your infographic around if you’ve got the green. The other social media sites out there are up to your reach and influence, including niche specific social sharing sites. This is what we do, so if you’re looking for infographic marketing help, get in touch.
Link Analysis & Social Media Recon:
This is a no-brainer, but do your homework on other infographics both inside and out of your niche. While it’ll give you an idea of what to expect, it will also lead to other market help you may have overlooked in your initial setup stages. There are a whole host of search and link tools out there that will break down the anatomy of an infographic success story. Here’s what we use to do a quick rundown:
- Link Research Tools – know who and what links to a successful past infographic campaign. Take special note of the infographics that provided an embed code, and the ones that did not. You’ll see how the linking patterns evolved and this is pretty important stuff to know. LRT can also report back on the number of social shares which can be valuable information if you know how to interpret it.
- Twitter Search – I love seeing who’s sharing infographics around Twitter, especially in my target niche. People who are already enjoying them are more than likely to give yours a Tweet, so why not beg/ask? This will also lead to seeing how their followers react by checking out the RT love that that Twitter user’s post got.
- Google Blog Search – While we could perhaps just use regular old Google search for this, I want to know specifically which blogs are engaging infographics. Those older posts are a potential spot to drop a link to your related infographic as well, even though that might be a bit spammy in some people’s eyes. For the most part, a few choice blog posts isn’t going to hurt anyone and if the moderator approves it, then you’re good to go!
- Google Discussions – You’ll definitely want to know what forums were picking up past infographics because they’re the breeding grounds for natural links and viral activity. Since you get time stamps on posts, you can tell with your own eyes how that piece took off (or didn’t).
Infographics Gone Viral:
Image Source: Marissa Louie ( Her old site is now dead and links to Viagra )
Hopefully you have all your prep in place and you’re ready to rock once your infographic is good to go. The launch is an exciting part of the whole process, if not the most nerve-racking, so enjoy it and learn from it! There is a good chance you’re going to come up with nothing but fail, but don’t let that discourage you. We continue to see links come in over a year later for past infographics so it will be worth it no matter what if your content is good.
There are a few key places to which you can submit your infographic making life a lot easier as well as providing some initial links to the piece. Remember that people love this type of content so there will be browsers that will kick off the viral aspect of it all. The list provided here is not the end all be all, and more sites are popping up all the time so keep an eye out (hint: set an infographic Google Alert).
Infographic Sites:
- http://infographicsite.com/contact-us/
- http://infographr.tumblr.com/submit
- http://infographicsgenerator.com
- http://videoinfographic.com/submit-infographic/
- http://www.reddit.com/r/infographics
- http://www.infographicas.com/?page_id=39
- http://www.infographicsshowcase.com/submit/ (costs $100 for a review)
- http://www.infographicsarchive.com/submit-infographics/
- http://www.cloudinfographics.com/submit-infographic/
- http://submitinfographics.com/submit-infographics
- http://www.newsilike.in/submit-infographic/
- http://videoinfographic.com/submit-infographic/ (video infographics only)
- http://www.infographicpost.com/submit-an-infographic
- http://theinfographics.blogspot.com/p/submit-infographic.html
- http://visual.ly/
- http://dailyinfographic.com/contact
- http://iheartinfographics.tumblr.com/submit
- http://infographicsbin.tumblr.com/submit
- http://fuckyeahinfographics.tumblr.com/submit
- http://www.styleandflow.com/submit/
- http://infographipedia.com/submit-infographic-4
- http://www.omginfographics.com/submit/
- http://infographic.co.za/submit/
- http://www.bestinfographics.info/submit-infographic/
- http://iinfographic.com/submit-brilliance/
- http://www.infographicgallery.com/contact/
Submit A Press Release:
Why not? If you’re working on an infographic that has a really big reach, then you need to set aside a budget for a press release or two. I’d recommend using PRweb.com’s social media package as well as a release from Market Wire. Some news sites definitely pick up infographics and you an see for yourself with a simple Google news search. I cannot stress enough the importance of the content here for any sort of decent exposure.
Attacking Your Contacts like A Boss:
This is another time when all your prep comes into play. Just like with any viral marketing attempt, be on the ball and make sure you’re out there interacting and keeping the chatter alive. If you’ve got your social media vote buys on the ready, then make sure those are off to the races because you can forward those voting links to people who matter on your end.
Your Blog / Youtube / Newsletter:
I hope to the social Gods that you have at least two of those in place. Your company blog will most likely be the first link it gets and it makes for a great place to show off the social voting buttons for your fans to get acting on. A YouTube video talking about the infographic can’t hurt either, especially if your brand has a big following there (people even make videos of their infographics). Lastly, use your newsletter for what it was intended to do… share news! You can ask in private for your readers to check it out and vote it up if they have the appropriate contacts.
Infographic Resources:
- our infographic design and marketing services
- Infographic design resources and tutorials
- 40 blogs, portfolios, resources and other awesome infographic related material
- TopRankBlog’s infographic marketing post is a must read
- Adobe Illustrator infographic design resources
- Tips for designing and creating beautiful infographics
Tagged infographics, internet, link bait, Link Building, marketing, seo, social media
Whitehouse Twitter Drops The LOLZ
July 29 | Link Bait Tactics | Ryan Clark
While the Whitehouse will rarely answer a tough question, the jokes were certainly a flying this week via their Twitter account. Their Twitter team went a little viral this week when they they dropped the rickroll on Twitter user Wiggsd, and I imagine he loved it! A lot of people were annoyed that this happened, while I think it’s fun an a prime example of good social media participation. I imagine all the news brought them in a hefty amount of followers this week in hopes of catching more lolz.
Tagged rickrolled, twitter, whitehouse
Augmented Reality: The Future Of Link Bait & Viral Marketing
June 1 | Link Bait Tactics | Ryan Clark
I’m betting big on augmented reality being the next best thing in viral and link bait marketing, in fact, I’m betting huge! The concept is quite simple and for those of you who don’t really know what augmented reality is, then I suggest you get reading. I think it’s safe to say that this is the next big revolution in mobile marketing, branding and selling. I also believe this technology is going to change the way our world is seen for the good. What do I mean by that? Well eventually this technology will leap from your mobile device and straight in your head via contact lenses.
So I don’t think we’ll find anyone who disagrees with my title here…or do we? Businesses are going to have a whole new level of marketing to add on, something a lot of us might be more annoyed with. There is already too much marketing to tackle and yet here comes another avenue. I say get used to it because this won’t be the last! For now, look at is as a way to seriously set yourself apart from the pack and do something fresh. There are a lot of big opportunity waiting for companies out there to use this new technology and build some serious buzz.
I’ll lead by example after I yap your faces off a little more. I’m already seeing augmented reality applications taking off in the travel sector as well as the real estate industry. These are both areas that this technology is really going to benefit both the user and the pusher, and that’s where big money comes into play. Augmented reality is already creating its own economy and you’ll find that hundreds of millions are being thrown at start ups.
This is exactly what I picture when I think of myself sitting at a desk 10 years from now;
For those business wanting to build some hype then start researching and building right now. I’ve seen individual cities come out with apps for free, and I’ve seen how hotels are implementing this technology as I write. There are hundreds of amazing examples of this technology in use already so lets look at how some big brands are already ahead of the trend.
How BMW Continues To Innovate
Check Out How Tuscany Is Helping Out Tourists
ZAGAT Is Augmented Your Tummy Reality
Wearable Augmented Reality Is Already Here
Video Games Are About To Get Real
There are so many amazing videos showcasing this technology and it’s only in its early stages. I think our world is about to get really really interesting, and the marketing opportunities are about to explode. I’d love to hear from other companies doing something amazing within the augmented reality marketing landscape, so post something in the comments below!
Tagged augmented reality, Viral Marketing
Boston Pizza Changes Name To Vancouver Pizza
May 30 | Link Bait Tactics | Ryan Clark
Well our Vancouver Canucks are in the Stanley Cup finals and Boston Pizza has decided to change its name to Vancouver Pizza…well, until the finals are over. I watch half the games at our local Boston Pizza here in Victoria BC, and they always put on a great show. I was pumped to hear this marketing ploy being executed because it’s quite unique and got my interest. It’s even funnier how we’re playing Boston except the Canadian pizza company has no real ties to that city.
While their marketing department is in Toronto, it’s great to see them not being bitter about having a crappy hockey club and promoting the last standing Canadian team. Who ever had this idea should get a big fat raise because it’s brilliant, and I can imagine it will do wonders for business. I’ll have to keep an ear to the ground and hopefully catch some data from them after the promotion is over.
As for the re-branding, every store has got new banners and promotions touting the Vancouver Pizza name. Apparently it cost not much more than $20,000 which even includes custom Canucks menus with unique products..still I doubt we’ll see some Orca meat on the menu(lolz). I’ll just stick to getting my perogie pizza which is so bloody yummy, and you cannot get it anywhere else.
Tagged branding, link bait, Viral Marketing
