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Lane Bryant Banned Commercial = My Favorite Viral Marketing

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April 25  |  Viral Marketing  |   Ryan Clark

Sex sells, and I’m quite fine with that. Lane Bryant seems to know its niche well, and when you’re in the lingerie business, it’s not hard to sell sexy. Combine that with a racy commercial that gets banned and a 40% discount, and you got yourself a viral marketing hit. This commercial wasn’t allowed on the air by Fox or ABC, but Youtube has it currently at 1.7 million views and counting. This is another clear cut example of how regular television just isn’t effective, and surely fears this style of marketing. This commercial will most likely see another million views and will have surely paid off itself a few times over.

This is proof in action that content is king, and if you’re in the position to create content like this for your brand don’t hesitate. You can only imagine the type of links they’re receive from this campaign. CNN, blogs, news sites, social networks and video sites galore have all got it mentioned which has resulted in a next level boost in targeted traffic. I thought this campaign was a great example of viral marketing that was still somewhat fresh and in the mix.

I have no clue why they were banned but I don’t think I would have cared all that much if I were doing their marketing. They’re actively engaging the situation via all social media channels, and I commend their efforts! You can see from a nifty little web tool called Twitterholic that within a year they’ve managed to leverage a nice targeted social media following. I hope you folks take this example in deep, because it is a perfect example of getting brand awareness and maximum link acquisition in one go.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

2 Responses to Lane Bryant Banned Commercial = My Favorite Viral Marketing

  1. seoserviceslondon says:

    Interesting!

    I feel like there is a scarcity of good marketing today. Good marketing means which can convert the leads into sales. The only marketing that has moved me in the last couple of years is Social Media Optimization.

  2. Content is king. Put a great article or especially a short video on twitter and watch your traffic grow. Obviously certain subject matter has content that is sexier than other and gets more traffic.

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