Holy Crap Cereal Pwns The Dragons Den

November 24  |  Brand Building  |   Ryan Clark

One of my favorite shows in the past few years is the CBC’s Dragons Den, something that a lot of Americans may not have heard of. There was a spin off called The Shark Tank which most of should know about. Either way, it’s a show where entrepreneurs pitch their business ideas to the Dragons for a cut of their action. This past week a local company to us here in BC pitched their healthy cereal called Holy Crap, and needless to say they got an offer so fast it made history on the show. So speaking in terms of branding, this is one helluva opportunity that has set the Internet on fire in terms of blog posts, news and Twitter traffic all talking about the brand. They were also very smart to name the cereal the way they did and you can bet this cereal will be all over supermarkets by the end of the year. I was so impressed with how it all went down that I actually ordered some cereal, that is saying something because I rarely purchase online, let alone food! That and I’m not even a breakfast person.


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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

4 Responses to Holy Crap Cereal Pwns The Dragons Den

  1. Linkbuildr says:

    Jim`s huge distribution network is going to make a killing off this stuff!

  2. Thanks for great collection all is really very nice and also impressive thanks for it.

  3. Jack Madison says:

    Trying this stuff won't hurt me,. until its good.

  4. Damn that's crazy! Never seen a dragon jump on a product like that before, this stuff must taste real good! Thanks for the post!

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