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Guest Blogging Link Building Strategies & Tactics

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September 7  |  Link Building  |   Ryan Clark

We’ve recently launched our guest blogging link building service after getting a little bit more in our groove. While we’ve always incorporated the tactic into our campaigns, there’s now enough to go on to create a campaign based on just straight guest blogging. Keep in mind we don’t recommend guest blogging as your sole link building strategy, but it definitely is in heavy rotation for our established clients and in heavy demand for our potential clients. If you’re in a competitive niche then guest blogging can be a huge help in ranking for those hard to rank keywords. It’s also a great way to splash in targeted anchor text links(don’t over do it) that are in content – my favorite!

Like I mentioned, there is a lot of work involved in guest blogging, especially if you’re doing it right. There are so many things we factor in to ensure that the utmost quality is being applied to every guest blogging venture. So that means not only finding great blogs to get involved with, it means taking the time to create awesome content. A lot of the guest blogging taking place these days is really on the junk end of things. I want to steer clear of that and make sure it doesn’t become a baron wasteland like article marketing has become. The cliché is a cliché because it’s true. The quality of the content should always be paramount.

I’ll be covering not only a variety of ways to land guest blogging gigs, but also which content is going to fair well on which blogs. Keep in mind that if you score a really influential blog, you best not be bringing boring content to the table. A really great piece of content on the right blog can produce some serious link juice, and a lot of that is going to funnel your way! On the other hand, a fluff piece will establish you as somebody who writes fluff pieces with everybody who reads the article. There are hundreds of guest blogging opportunities just waiting for your touch out there so pay attention and learn something new.

Guest Blogging Services:

We’ll start with the easy bit first because there are a few guest blogging services out there that can make life a little easier. If I could give any advice/wisdom about this form of discovery, it would be to be very careful. With ease comes great lack of quality in a lot of cases, and you have to keep a sharp eye to get your work in the best spots. I  tend to notice a lot of the blogs have too lax of a policy and a lot of garbage content is spewed out. Lazy webmasters are too easily swayed by free content, even if it is sub par.

MyBlogGuest.com – This is by far the best option for quick and good access to a bunch of different types of blogs. While there are still a lot of low quality blogs I wouldn’t touch with a 10 foot pole, the good outweighs the bad for sure. It’s a great community as well and it makes the whole process a lot more easy to handle. A pro account is $20 and simply requires that you submit articles into a pool; it is honestly the easiest way to get content published on blogs that you don’t run. The free accounts don’t let you release articles into the pool, but making connections with other members is still a very good way to get your content published.

Guest Blogging Network – I’ll be honest and say I had never heard of or seen this service prior to writing this post. It looks like they connect you with writers when they have a match in their network. Sadly, I wish I could say more but you’ll just have to check it out yourself and see if anything good comes of it. We’ll be doing the same in the coming months.

Web Traffic Control – This is another guest blogging network that connects writers and webmasters for guest blogging ease. It’s also a service we’ve never tried so if you have, let us all know in the comments below! I’ll be signing up today and Geoff is going to let me know whether it’s worth your time. He’s currently doing a big guest blogging campaign for a client so he was pleased to find this out.

Linknami Guest Blog Network – Linknami has an extensive guest blogging network that you can join for free! We’ve been checking it out for a while now and, while there are quite a few low quality blogs involved, there are some gems worth sniffing out for serious topical links. It’s growing rapidly as well so I’d definitely recommend checking out Linknami.

BlogSynergy.com – Believe it or not, this is yet another service that helps connect writers and blog owners to get their guest posting on! (I told you guest blogging was popular). I’ve yet to use this service as well, so once again I’m sorry for the lack of hard data here. You can however go check out some of the sites in the network to get an idea of what’s there. As usual, a lot of lower quality blogs where owners just want content to be wrapped with their Adsense.

The Guest Blogger @ LinkedIn – This is a private LinkedIn group that I’d recommend joining for the networking. There are just about 500 group members and the ratio of bloggers to webmasters is pretty good. Like the other sources though, there is still a good deal of junk in there so I’d only expect to find a few gems!

Hunting Down Prime Blog Targets:

This is by far the best method for a multitude of reasons. Going after blogs that don’t usually allow guest bloggers is always going to be the better link. I like to target the biggest blogs in the target vertical first, for not only the link, but for the branding and social media push. Riding off the coat tails of the established site is really going to give your content a huge push. That’s a nice set of extra features and will save you some time.

Like any good link building, this is all about building relationships with those influential people in your industry. I’m going to have to beat that into a lot of people’s brains, so I apologize if you’re getting sick of hearing it. These relationships will net the best links and make it really hard for your competition to keep up. While they’re doing the usual lame link building, you’re out there building your brand, which will last for years to come… not just the next 6 months.

Google Queries – There are a bunch of queries you can use to find guest blogging opportunities and I’ll run down a few of them. For the most part, just see who’s ranking in your industry and follow them socially, email them personally and even see if you can get a phone/Skype conversation out of them.  Anything to make them connect with you and open up their world of connections. These search queries should get you going and lead you down a whole new path:

- intitle:write for us + “keyword/location”
- intitle:submit guest post + “keyword/location”
- intitle:guest blog for us + “keyword/location”
- intitle:submit blog post + “keyword/location”
- intitle:guest blogging opportunity + “keyword/location”

Twitter – I will state time and time again, Twitter is a great tool for building relationships that lead to links.  All you can do here is reTweet your targets content, talk with them and get on their radar. If you email them later about writing for his/her blog, you can mention your past interaction: “hey, it’s so-and-so from Twitter”. I find that doing something for them before asking anything of them is a good strategy. If you notice anything that might make them more money or save them time, drop them a hint.

Bring Your Content A-Game:


Why would you waste your and the webmaster’s time with boring old content? So you land a writing chance on the biggest blog in your vertical, what kind of content are you thinking about? It better be viral/link bait in nature or I’m going to come down to your office and smack you good and hard! Since this blog is going to have an amazing reach to just about every corner of your niche, you’ll want to make sure your content gets that full potential.

Infographics - Put yourself in the blog owner’s shoes. If you got offered a custom infographic for your blog would you turn it down? I think not! This is a sure fire way of not only score a link from their blog, but the viral nature of the post should fire a lot of link juice you way. Not only that, you’ll get some much needed brand recognition. If you provide an embed code, make sure to include a link first to the host blog and a provided by link to yours and score some extra link action (booyah)!

The Ever So Popular List - Lists have always done well and they’re not quite done yet. Just take a look around your niche to see what’s popped on other social media sites and start gathering ideas. Obviously you cannot just copy another idea, so see where there’s a gap and start writing away. Picture and video lists really do well and they’re entertaining enough for the low attention span generation that we all know and love.

Cover An Event Or News - There’s always something going on in an industry so take note and see what’s doable. We’ve helped clients cover a conference and write about it for an industry blog which lead to a lot of positive results. Hot news can also be a “Godsend” if you can play down an angle and get people talking. The more controversial the subject the better!

Do Whatever…. - Everyone else is NOT doing! Amazing content that stands out from the norm is the best advice I can give. Research, research, research! There’s so much rehashed content being covered in every industry that it’s getting quite ridiculous(just look at 90% of the SEO blogs out there).

Resources:

 
There are a ton of guest blogging resources out there so I of course want to hear what you got in our comments. I’ve rounded up some of the posts I’ve bookmarked over the years, so hopefully you find a bunch of useful tips and tricks, so get guest blogging!

- http://www.verticalmeasures.com/guest-blogging/25-guest-blogging-resources-2010/
- http://weblogs.about.com/b/2008/07/21/what-is-guest-blogging.htm
- http://www.viperchill.com/guest-blogging/
- http://www.seo.com/blog/guest-blogging-efforts/
- http://www.searchenginejournal.com/how-guest-blogging-is-getting-huge/24818/
 

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

6 Responses to Guest Blogging Link Building Strategies & Tactics

  1. From the other side of the story (a publisher who welcomes guest bloggers) guest blogging has exploded over the last few months and the number of requests I’m getting have doubled, maybe tripled.

    Unfortunately a lot of this ‘new breed’ is made up of people who were submitting to article directories. Now they’re just re-writing the piece 10 times and submitting it as guest posts. As a publisher I don’t want this – my focus is on building a readership not links for you.

    Although I do still accept guest posts, I’ve recently begun doing something slightly different which is a ‘meet the developers’ category (we are an iPhone blog after all). This is just an informal chat with the developers about why they created the app, the challenges, what new versions are coming out etc.

    I find that developers are more focused on publicity and awareness (what guest blogging should be about) rather than looking for cheap content to put their links into. I do allow links within the piece of course, providing it’s up to scratch.

    BTW, the invitation is there for any developers or companies with an iPhone application. Get in contact ( http://www.iphonebloggers.co.uk/contact/ ) and we may be able to arrange some publicity for your app. 

  2. Jahn says:

    Great post Ryan! a few more Google queries you can use for prospecting are:

    “Become an author” “(keyword)” site:.com or .com.au (based on location)
    “Become an contributor” “(keyword)” site:.com or .com.au (based on location)
    “Become an guest writer” “(keyword)” site:.com or .com.au (based on location)
    “want to write for” “(keyword)” site:.com or .com.au (based on location)

  3. Chris says:

    I like the mention of Fluff Pieces as my blog is entitled “Creative Fluff.” However, While guest blogging is great for link building, you did not seem to mention a persons “Klout.” 

    Guest blogging creates visibility, which in my mind, can be more important than links. If your writers are well known, they will bring in a bigger audience. 

    I also agree with eBlc, we offer the ability to submit articles about design, fashion, photography etc… to our site, and we have been finding more and more these articles are rehashed, or pure self promotion. Which really makes it more difficult to post quality content.

  4. seoranking says:

    Great article! Thanks for sharing this valuable information to people on the web. This would greatly improve our blogging experience.

  5. Thanks Ryan for the rundown on guest blogging. This is an area I am directing my clients toward more each day with impressive results.

  6. Guest blogging is pretty clutch, can’t deny it for quality backlinks.

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