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Google Sends Warning For Article Marketing

7 Comments
November 24  |  Link Building  |   Ryan Clark

Are you link building via article marketing for your main source of links? You might not be as safe as you think. While I’m aware I’m spouting and promoting fear a little bit here, I do have my ear to the ground when it comes to this topic. Clearly the majority of companies out there are pumping out ultra low quality content. That’s not the only problem though, everyone is also gaming anchor text and that’s what Google hates…a lot.

I like the fact that Google would discourage this because too many sites are way too shitty to deserve a top ranking spot. Google’s guidelines when it comes to links makes it pretty clear that link schemes are going to cause you trouble, and most article marketing falls under their definition.

You might remember the violation emails Google sent out regarding unnatural links detected pointing to a site. While it’s a very rare occurrence, the possibility is a reality and something you’ll see pop up in Google’s webmaster help central. I just came back from a trip and while catching up on the latest posts on my trip, I discovered this instance that caught my eye.

Meanwhile I submitted a reconsideration request for my other sites that had the same -50 filter, some which had zero inorganic links. In the E-mail I received I was told that I needed to remove any “inorganic links” that I could and if I couldn’t remove them I needed to create a list of the links I couldn’t remove.

It’s important to keep in mind that this person is most likely running a bunch of thin affiliate sites and they were also doing user profile spam. A lot of people think that links can never have a negative effect on your rankings, but those people haven’t been around long enough. Even the link schemes definition from Google clearly states that “This is in violation of Google’s Webmaster Guidelines and can negatively impact your site’s ranking in search results“. That alone should end the debate.

If the post is true, it’s still a rare case and, in my ninja opinion, pretty difficult to get in trouble with links. Pretty much every top niche is dominated by unethical link building practices and it has been that way for the last decade. We, of course, do a lot of high quality content marketing and I’m not claiming to be pure by any means, just be careful out there. That statement is also for those companies who are just blind hiring an SEO to get mass links.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

7 Responses to Google Sends Warning For Article Marketing

  1. Jon Cooper says:

    Very interesting. It seems that Google is finally cracking down on Article Submissions, one of the staples of websites in uninteresting niches. Any chance other techniques like directory links (which give no value to the Web 99% of the time) will also meet the same fate?

  2. Marrywebpaper says:

    Thanks for a great blog with many interesting posts!

  3. Geir E. says:

    Not sure if real. If Matt Cutts or anyone at Google could confirm this it would be very useful information.

  4. Linkbuildr says:

    Any gaming of anchor text is considered against TOS so eventually a crackdown will occur.

  5. Rj Duckers says:

    I hope they do. I’m sick of people grabbing some software and spinning their way to high rankings. Perhaps Panda was a warning shot, but I doubt it. Google don’t seem to be effective enough in fighting Paid Links, never mind crappy article links.

  6. Rob Duckers says:

    I hope they do. I’m sick of people grabbing some software and spinning their way to high rankings. Perhaps Panda was a warning shot, but I doubt it. Google don’t seem to be effective enough in fighting Paid Links, never mind crappy article links.

  7. Very important guide about article marketing. Before reading it, i was totally depend on the article marketing. But in future i will follow the above tips.

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