Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I’m talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many cool ways to spruce of those product pages. If you’re dreading doing this, just thing about the long term and how it isn’t going to get any easier.