Foursquare just dropped the announcement that everyone can get their band pages up and running, and get up you should! Foursquare is still seeing a lot of growth due to a great idea, partnerships and a wicked platform. Brand pages allow for more user interaction and allows your fans get your updates and check-in deals via Twitter and Facebook as well…it’s just more streamlined and easier to take all in. While this won’t be for every business, those in the service industry should be jumping all over this right now.
Besides the benefits from a branding stand point, I wanted to let everyone know that you do get a few links out of it. This means a link to your homepage, as well as Twitter and Facebook! This type is a link is great in my books because it’s as natural as it gets, and you can only build the authority of you brand page. There are tons of great brands already on board like Tiffany & Co, NASA and Scanwhiches. I decided to take my favorite as an example so you can see what’s going on visually.
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