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Forbes.com Caught With Paid Links Again?

1 Comments
February 16  |  Black Hat  |   Ryan Clark

While I’ll usually refrain from posting about specific sites and problems, this is already made public thanks to Google Webmaster Central. Since JCPenny was getting some flack from Google and the web this last week, it looks like other Fortune 500′s are being treated equally. While a site like Forbes.com does have what to appear to be paid links, they’re always quite on target. Despite that, they’re followed links and it seems that the new “unnatural links” message was warranted. I applaud their marketing manager for addressing it, but I don’t think he has any other option as this is Google’s only support line!

This Google Webmaster Help thread got a response from even Matt Cutts himself, which makes total sense when a big name like this asks. The thread covers a lot of interesting ground, and shows you that even the big fish have to clean up things from time to time. While they’ll most likely just have certain pages devalued, a site with this many links and that much trust won’t fall too hard. But having the paid links in question under “Resources” is also bringing more bad attention than good.

Matt Cutts even calls out Conductor Inc in the thread as they’ve been known to sell links via such authoritative sites as Forbes…but again that’s all speculation. Regardless, a few nofollow’s appended to those resources and all would be cleared according to Matt. If you watched this video I posted the other day from Matt, we can see if it auto fixes itself. By the looks of Forbes Alexa ranking, they may already be feeling the sting of the Googlebot.

Let’s hear your thoughts!

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

One Response to Forbes.com Caught With Paid Links Again?

  1. Kevin Pike says:

    Sounds like Google has divided link buying penalties. If your are big enough you can recover and Google (matt) wouldn’t kick you completely out of the index.

    However if you are a smaller site (and don’t spend much on Adwords) Google has an easier time blacklisting the URL. Sounds like a double standard in link practices to me. In the end it’s their search engine and they can do what they want.

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