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Exact Match Domains Getting A Second Look: Matt Cutts

3 Comments
November 18  |  News  |   Ryan Clark

While I imagine most of you are also closet affiliate marketers, so I’m sorry to break this news to you if that’s the case. Exact match domains are well known to easily rank for their target keyword, and for the most part, they should. At Pubcon this past week Matt Cutts managed to briefly bring up that him and the Google Webspam team will be taking a closer look at the “power” that comes with these types of domains, saddening some while pleasing others. Unfortunately for the SEO Pug, he is not so pleased!

 

I for one am not too worried though for a few good reasons. One being that if you maintain a quality site and build that exact match domain with all the goods, you should be fine. Just like any other site right? While currently you can rank an exact match domain without much effort, it still takes really good content, a proper site structure and quality links to push it up to the top. I for one have no problem with this because you’re site could not be any more focused for one topic. I also say this because it’s a strategy I personally employ for my side cash, and with my caffeine addiction, I need all the extra money I can get my hands on! There is quite a bit of good discussion going on this topic so read up and let me know what you think here in the comments.

Exact Match Domains vs Google Discussions:

- http://www.webmasterworld.com/google/4231597.htm

- http://backlinksforum.com/main-backlinks-linkbuilding-discussion/3137-pubcon-matt-cutts.html

- http://www.cre8asiteforums.com/forums/index.php?showtopic=80428

- http://searchengineland.com/key-takeaways-from-googles-matt-cutts-talk-at-pubcon-55457

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

3 Responses to Exact Match Domains Getting A Second Look: Matt Cutts

  1. It might just get a little more difficult for people trying to rank for stuff with exact match domains. Not to say that they're spammers, but they might have to do a little bit more SEO to get the rankings they would have been able to get without the domain. It still has to play a part in search results, but I guess devaluing the domain a bit shouldn't hurt too many of the real, legitimate websites.

  2. The Triumph says:

    nice post, we might have to wait and watch what google actually does about it.

  3. Thanks for the update.  I have a few exact match domains and they used to rank real easily.  Now, it takes a little more work, hence your point about links.  Thanks.

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