From time to time I see Ecommerce sites using Twitter in really effective, fun and marketable ways. I’ve been saving a few of these one day for a post and finally got something to go on here for everyone! We’ll take a look at some big players, and of course the smaller niche shops out there doing it large.Most of all the brands mentioned are favorites of mine, so oh happy day for them because they’re getting a link! I’d like to do this type of post more often as well, so send us in some tips of your favorite brands doing awesome things via Twitter!
Twitter is a great way to interact with real people in near real time, and this is great for business. I like the fact the small to big brands can take part and actually make some serious coin. I especially like how you can build a real trust level with customers just from interacting. You bigger brands really can make someone’s day just by sending them a Tweet, so take advantage of that!
This is a great example of interacting with someone who owns some sheepskin and obviously is having some problems. I’m not sure if this lead to them getting a sale for a new rug, but they handled the interaction spot on in my books! Offering the discount a new sheepskin rug also may keep their brand in her memory every time she gets a whiff of that smelly old rug.
This is a great use of Twitter for helping a customer out and I imagine the more active you are doing this, the greater your conversion rate will be! If the Twitter manager knew the answer directly, then obviously this would have been the better choice. Regardless, it’s nice to have a brand speak back to you on issues at hand. I buy a lot of my denim from these folks so it’s nice to be able to use them as an example of Twitter customer service!
This happens to be one of of favorite hotels in the world, and they happen to be right in my neck of the woods. The social media team for this boutique hotel is on the ball to say the least. They’re insanely good at social interaction and I’d recommend just studying how they run things for a great example of how to do social media.
Hublot is one of my favorite watch brands, and they’re a company that doesn’t need to use social media to thrive at all. However, they do one helluva job making their fans know what’s what. @JayZ has recently started rocking their brand and it makes for a great celebrity endorsement…perhaps one of the biggest. They’re doing a lot of good marketing tactics on Twitter to raise awareness and this is just one example.
This brilliant ecommerce platform is no stranger to marketing hard via social media and I’ve always liked how they’ve handled themselves. With all the ecommerce software competition out there, you’re going to have to hustle to keep the users flocking to your service. Here’s a good example of them winning over a new client.