Does Google Age Backlinks Over Time?

July 25  |  Link Building  |   Ryan Clark

I’m sitting here, drinking my much needed Triple Grande Latte from Starbucks near my condo, of course taking in my daily dose of Webmaster World Forums. I love the topics that come up here, and there is no better forum on the net to learn about Google, as well as in depth link building chat. I cannot tell you how much I appreciate these forums, and even more happy that they haven’t turned into a the likes of Digital Point Forums. The topic that caught my eye this morning was a thread title “Does Google Age Your Backlinks?“.

This to me is a very good question and I’d love to hear what my readers think about it. I fully believe they do mainly from what I’ve seen during my work over the years, and it makes sense…no? You get a link on resource page A, and over time that page gets more links, ranks better and obviously should be passing a little more link juice. Perhaps the life cycle of an authoritative page from birth to old age?

So what do you folks think?

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

2 Responses to Does Google Age Backlinks Over Time?

  1. Vernon says:

    This is definitely a very interesting thing to think about. I would think the backlink's effectiveness parallels with the popularity and number of links on the site itself. Good post!

  2. Gabriel says:

    hmmm…I would have to wonder if this would give an unfair advantage to older sites? I think it might be interesting to see if this were balanced out with the amount of traffic that the link creates. That way you could pair the links context with its age. This would be more in lines with relevancy vs link age.

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