Dairy Queen Shaving Bunnies Commercial FAIL

April 22  |  Brand Building  |   Ryan Clark

If you’re going to attempt to ride the wave of success Old Spice had with their viral commercials, at least do it right. Dairy Queen recently launched an ad with rainbows on fire and bunnies shaving some weirdo who likes like he should be doing the Brawny commercial. While I imagine this commercial will neither increase nor decrease sales, it does however make me question big brand marketing departments heavily. I know I’m forced to talk about it, and that will make some claim that it’s working…but someone had to bitch about it. Back to the drawing board DQ! Get back the team who did the flamethrower burger commercial!

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

One Response to Dairy Queen Shaving Bunnies Commercial FAIL

  1. Geoff says:

    Yeah, I hate this ad. I’m sure it won’t stop people from going to DQ though.

    I don’t really get why they have the world’s biggest hipster, the moustache, the fixie, the stupid, etc, without kind of making fun of the fact that they’re using a hipster. And they totally went after the Old Spice ads very half assed.

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