Create Resources For Links In Your Industry

May 7  |  Link Building  |   Ryan Clark

For those of you in an industry that is a little behind the times when it comes to marketing online, then it’s time to take advantage. I’ve had a big client that unfortunately started to run out of quality places to get related links. This gave me the idea to plan out a long term strategy that would help grow his business as well as bring in quality links. Some of the options I’ve covered here but who doesn’t like a nice little list to go over?

So my client has his site and I’ve been link building on it for 5 months which has netted us just over 300 quality links from related sites, social media and through linkbait. This has proved to be effective enough to destroy the competition and make it tough for anyone coming up to catch up. My client didn’t want to stop there even though I reached the ranking goals, and me wanting to make more money I obliged.

His site was just a usual static html site with no social aspects, and defintely no blog. Since his industry was void of any sort of social media site, or industry resource, I suggested we create 4 seperate sites over the next 6 months. This would allow him to do a few things like have strong links back to his company, get more exposure and have assets that are worth something in the long run.

So a lot of this shouldn’t come as a surprise to any of you, but it is something to think about. It requires a lot of work and then the waiting for things to kick off in the coming months. So how many of you have gone out and done something like this? Has it worked out to your benefit? If you’re still wondering what resources I’m talking about I was talking about these:

  • Social Video Site
  • Web/Business Directory
  • Blog
  • Industry Podcast
  • Industry Forum
  • Classifieds

These are just a few examples of seperate sites that can be created on a seperate IP or server. Obviously we wouldn’t put all this effort into it just for a link, but it gives you such an advantage over your industry, and you can control the links going to competitors because you’re the webmaster. So again, nothing ground breaking here but just something to think about if you’re in a quiet niche.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

12 Responses to Create Resources For Links In Your Industry

  1. CybernautSEO says:

    Will you do a follow up on this after a few months, and let us know how this works out. Your client seems like they understand the benefits of link building/social media. A ROI case study on this would be great.

  2. Jaamit SEO says:

    So the idea is to create sites on different domains with no outward connection to your client's site? I would have 2 concerns about this: 1) presumably you're going to be linking back to your site more than others. won't this "give the game away" and create reputation problems? 2) how much benefit can you really get for all the effort it would take to build these sites up into niche authorities? Would a few subtle links back to your client site really make it worthwhile?

    Not trying to slam your idea, actually I'm really interested in how it could be executed well as I have clients who have similar restrictions.

  3. linkbuildr says:

    Hey Jaamit, interesting questions indeed. I for one wouldn't recommend this overly to my clients except this one in particular just wanted to keep going. So let me address your questions and then let me know what you think;

    1) He only plans on having 2-3 links back to his main site per resource and wants to allow anyone else in his industry be able to use them for marketing. His niche is only around 3 keywords, but the rest of the industry is much much more and he doesn't plan on going into them.

    In one of the cases we setup a tube site but there are a set of rules that make it a little different. In this case, the entire site was setup for company made commercials only, as well as the ability to have customers provide video reviews. So now these companies are feeding in customer review playlists into their review/client pages. So far so good.

    2) Good point. I for one am an advocate of less is more and a few strong, niche related links will go a long way. In this case, we weren't only focused about those few links we'd be getting. The client was also looking forward to the investment these sites would bring in the long run…so I assume he'd sell them for the right price, or enjoy private banner ad sales to other aspects of the industry.

    He's already making good money from it and before starting out in a new niche/business venture he wanted to tap this one out as much as possible.

  4. linkbuildr says:

    I just talked to him and he's fine with giving away some data on how it all works out.

  5. linkbuildr says:

    Thanks for the Sphinn's but I don't know how worthy this post is lol. Great discussion so far though!

  6. CybernautSEO says:

    Well like you said, this is not just about link building, but social media as well, its about becoming an authority in your niche and providing an area for others to participate.

    Reason I Sphunn is not too many webmasters would undertake this kind of investment and I feel that as more industries get involved in SEO, this kind of thing will be utilized more and more.

    I feel each industry needs some form of social space, and the first person to create that space will potentially reap the benefits.

  7. linkbuildr says:

    I also completely forgot to mention. If those resources are done right, they'll also stand a good chance at ranking well and you're going to do some serious serp domination.

  8. You know I never thought of approaching link building like that. But it makes sense and seems like it would be a pretty effective strategy as far as dominating a market and (as you said) the serps for a set of keywords.

    It's definitely something I will keep in mind a I create my own link building strategy.

  9. Good tip , its really effective for attracting some authority links

  10. Jaamit-SEO says:

    excellent comments linkbuildr, many thanks!

  11. nuno says:

    You gave me a lot of great advices here!

    Thank for sharing!


  12. Susan says:

    This is a great idea. For the last year plus, I have been working on one site only. This niche is so large it has so many smaller niches that are still highly paid and searched a lot. It hink it's about time I look into creating more sites and dominating my whole niche.

    I would like to know more about this idea about seperate servers and IP's. I've heard this mentioned before, is it really that important. A ballpark figure I have is to eventually create about 25 sites in my niche, each one targeting a certain section of that niche. Will all 25 have to be on different server's/IP's?

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