Content For Links & Go Compare

April 30  |  Link Building, News  |   Ryan Clark

There has been a lot of talk lately about companies offering content for links and there are people on all sides of the fence, including myself. I just read an excellent article by Linktank(must read blog btw) entitled The Content For Links Debate, and I completely agree with what he has to say in regards to going about this tactic. A lot of the chatter has been revolving around the Go Compare fiasco which has seen them up and down in Google.

If you haven’t heard about it, then let me fill you in quickly. They were basically sending out mass emails saying they’ll write content for your site and include one simple link back to their website. This method can work out great but I can see how a lot of people didn’t like the way they went about things. Mass emailing a template to webmaster’s is not a great way of doing things. I however think that this is a great method of link building if done properly, and by properly I mean getting personal in each and every email. I also read that they were offering around 400 word articles as content, and to me this doesn’t come close to cutting it. If you’re wanting that link from the other site you’d best be writing at least 2000 words on something new and fresh, not rehashed. Spend the time doing the social media marketing to attract links to that content, which will in return pass on quality link juice.

Now it isn’t clear that they(Go Compare) received a penalty mainly because they bounced back quickly. If you’ve done link building in a tough niche you’ll know that your rankings will fluctuate all over the place.  You also don’t want to be too aggressive going after one keyword because that’s going to get you notice and slapped.

I could go on and on about this subject but i’ll let you folks write me some comments with your thoughts. I’m also going to link to a bunch of great posts already talking about what I’ve covered here and then some. It’s a touchy subject, and link building is a mine field of an industry so it’s fun(hard?) to keep up on things.

How to Determine a Search Engine Penalty – Jonathan Stewart
Go Compare Penalized Again – Patrick Altoft
The Content For Links Debate – Linktank
Content For Links – Kieron Donoghue
Link Building In Ultra Competitive Niches – Red Cardinal

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

6 Responses to Content For Links & Go Compare

  1. yeah , Go compare emails had started a great debate . I don't think that big companies should email like it . I worked for some big companies but we did it under cover not revealing about companies But yes it generated a lot of publicity for gocompare and some links without giving any content Lolz

  2. I went from one set of keywords to another, and then added another. I am now taking some heat off the site for a couple days, I went from 300 to 3000 in one month with a mix of 5 different keyword strings. I kind of think google will slap me if I don't slow down. What is your advice?

  3. linkbuildr says:

    Well I'm not sure how you're building links but perhaps diversify?

  4. This method above is getting really popular with SEO. People say article marketing is dead…this is just another form of it.

  5. Matchmaking says:

    Mass mailing is a big no no! Just doesn't give a professional impression. If you send the mails one by one instead, that could work i think.

  6. John says:

    The concept seems great, but it was executed poorly by Go Compare. When you get a large company doing work like this, it's always a crap shoot. They have limited time and resources, and the faster they can shovel the money in and the work out, the better. It doesn't bode well for your site.

    I took this approach a few months back and it has reaped huge rewards for me. Instead of link trading, I have written articles for other sites, and they include a link back to my site at the end of the article. These have been highly ranked websites IN MY NICHE, and they still link to my site because the link and article is in the niche, but is abit off topic of their site which they do not have any content yet. It's a win-win for both sites, and just one article put me on the front page from 5 pages in the serp's.

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