Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I’m talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many cool ways to spruce of those product pages. If you’re dreading doing this, just thing about the long term and how it isn’t going to get any easier.
Jennifer Slegg of Jensense gives a quick and interesting talk about turning your website into a link magnet. Jennifer gives several tips on becoming a link magnet. These include: figuring out how you want to brand yourself; do you want to use your personal name, or go with your company name, or do you want to have a handle that’s reflective of a different symbol. Jennifer then goes on to describe how companies have hired individuals to handle their social media campaigns and sometimes those employees might go rogue and not post company approved content. In order to avoid this scenario, Jennifer says every company must have password protected mechanisms so an employee cant just randomly post content not approved by the company.
While I am a little late posting this video from SES London 2009, I might as well put it up for those who haven’t seen it either. I really need to get my team and I out to one of these, especially out there in the UK. Dixon Jones says there are three elements to developing search engine presence. These include: what does somebody search for, what is on the page and how you link it all together. Dixon also shares an important tip about backlinks.
Rand gives yet another Whiteboard Friday talk, this time on link diversity within your profile. We all hear about this, so now take a couple minutes to see it talked about with pretty pictures and sound. Rand, I noticed you got your hair done extra nice for this video!
