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Burger King’s Twitter Hacked = Link Bait Goldmine

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February 19  |  Link Bait Tactics  |   Ryan Clark

burger king twitter hack

So we often hear that no press is bad press and in the case of Burger King’s Twitter hacking they certainly will come out on top. While a lot of nefarious things were mentioned and done on the account no one will really care, so in the end Burger King will definitely enjoy the buzz.

The reason I hope they don’t care? No one will remember this in a week and during that time, I imagine the will get thousands of links and social followers because of it…so what’s the big deal? Let this sink in and be a lesson on how to turn a bad thing into something good.

If I were them, I would also try and get interviews from highly authoritative places about the incident and perhaps talk about brand image and or social media security…it’s kind of a snooze fest but I imagine a lot of publications are looking to talk to someone over there while the news is hot.

Just take a look at the social buzz via Topsy:

burger king hacked twitter
 
News sites were also picking the story up like crazy:

Screen Shot 2013-02-19 at 8.30.32 AM
 
So you get the idea eh?

Posted in Link Bait Tactics and tagged , , , . Bookmark the permalink.
 

About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

One Response to Burger King’s Twitter Hacked = Link Bait Goldmine

  1. Simon Gerard says:

    I totally thought the same thing when I read this was happening, glad you posted about it. Hearing they have pink slime, horses or some other controversy in their food just bounces right off fast food fans. and you eat the food, not the tweets, so a few bad tweets isn’t going to offend any of them.

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