Well our Vancouver Canucks are in the Stanley Cup finals and Boston Pizza has decided to change its name to Vancouver Pizza…well, until the finals are over. I watch half the games at our local Boston Pizza here in Victoria BC, and they always put on a great show. I was pumped to hear this marketing ploy being executed because it’s quite unique and got my interest. It’s even funnier how we’re playing Boston except the Canadian pizza company has no real ties to that city.
While their marketing department is in Toronto, it’s great to see them not being bitter about having a crappy hockey club and promoting the last standing Canadian team. Who ever had this idea should get a big fat raise because it’s brilliant, and I can imagine it will do wonders for business. I’ll have to keep an ear to the ground and hopefully catch some data from them after the promotion is over.
As for the re-branding, every store has got new banners and promotions touting the Vancouver Pizza name. Apparently it cost not much more than $20,000 which even includes custom Canucks menus with unique products..still I doubt we’ll see some Orca meat on the menu(lolz). I’ll just stick to getting my perogie pizza which is so bloody yummy, and you cannot get it anywhere else.