If you’re wondering what’s in store from Google for 2013, the video above shows Matt Cutts giving an elaborate explanation of what to expect.
Coming soon is the newest version of the Penguin algorithm, called Penguin 2.0. This update will have serious improvements from the last Penguin 1.0, and we should expect it any day now. The new Penguin will detect black hat SEO, go deeper into the websites, and have a larger impact than the previous updates. Sites should get ready by using Google’s Disavow Tool to defer any spammy links.
Along with Penguin, a new Panda update is coming. This update is expected to have an enormous impact on many websites and Google will try to “lower” the affects to keep from harming websites. The last major Panda update had serious impact on all websites. We should expect something similar for this one. The fact that Google states they need to “tone it down” means it’s going to be HUGE.
After punishing Interflora and a few UK Newspapers, Google will start looking into advertorials and other types of advertising that directly violate Google’s guidelines. Paying money for advertising in order to pass the PageRank is one of the issues that Google has been regularly monitoring this year. A number of link networks have already been shut down or heavily penalized.
Many users in England complained about pay day loans and other pornographic queries that appeared on Google.co.uk. Google will introduce two new changes in the area of spammy queries. One method is to detect links “upstream” in an effort to reduce the value of the spam links. Along with monitoring links in a new way, Google plans develop advanced link analysis software that will make Google’s search engine understand the linking flow better.
When certain websites present an authority in a certain field like travel, medicine, real estate, and so on, Google will try and boost the authority of those pages allowing them to top on the search result pages. This is great for existing authoritative websites but it will make it harder for new websites to join the race. In addition to handing out higher authority, Google will make another attempt at cleaning the “cluster issue”. The cluster issue was presented back in 2012 for websites that dominate the first page for a single keyword. That includes websites like yelp, and possibly even Google Maps, YouTube, or other Google entities. This is an attempt to diversify the results and offer the end-user a wider range of information.
Last but not least, Google hopes to improve the communication with the webmasters. This is great for white hat developers and we’ve already seen some improvements after Matt Cutts announced the best method for handling a manual Google penalty. When dealing with webmasters, Google announced that they will be providing more detailed and explicit information to the webmasters in their Webmaster Tools. That was something that Google was always criticized about and anyone who’s dealt with this can relate.
By the sounds of things, Google has a few good ideas that are going to help webmasters on the way. The improved communication sounds great but everyone should be prepped for both Penguin 2.0 and the upcoming version of Panda.
Here’s the latest video from Matt Cutts talking about what to expect in regards to how Google will treat links in the coming months. The war on link spammers rages on and Google at this point in time is still heavily gamed and the results for any money making keyword is full of junk.
Pay close attention to what he says as this is an unusually long video for this series and it is full of insight. He covers not only Penguin 2.0, but all the other link changes coming to the table including;
What Penguin 2.0 will go after
How Google will handle hacked sites
How Google will go after tiered link building
How Google will better choose authorities in a niche..AuthorRank anyone?
I’m not too worried about these updates as we never target anchor text, nor do we actually build links for clients apposed to earning them. It’s a different world but if you’re wanting to run a real brand, you cannot be out there chasing junk links just to pick off those coveted keywords.
Here’s a transcript of the video for those who cannot watch it:
Opening and Disclaimers
Hey everybody, today’s webmaster video is answering the question: “What should we expect in the next few months in terms of SEO for Google?” Okay, so, first off, we’re taping this video in early May of 2013, so I’ll give you a little bit of an idea about what to expect as far as what Google’s working on in terms of the webspam team. In terms of what you should be working on, we try to make sure that is pretty constant and uniform. Try to make sure you make a great site that users love, that they’ll want to tell their friends about, bookmark, come back to, visit over and over again, ya know, all the things that make a site compelling. We try to make sure that if that’s your goal, we’re aligned with that goal, and therefore, as long as you’re working hard for users, we’re working hard to try to show your high quality content to users as well. But at the same time, people are always curious about, OK, what should we expect coming down the pipe in terms of what kinds of things Google’s working on. One of the reasons that we don’t usually talk that much about the kinds of things we’re working on is that the plans can change. Ya know, the timing can change, when we launch things can change. So take this with a grain of salt. This is, as of today, the things that look like they’ve gotten some approval or they look pretty promising. Okay, with all those kinds of disclaimers, let’s talk a little bit about the sort of stuff that we’re working on.
Intro to Penguin 2.0
We’re relatively close to deploying the next generation of Penguin. Internally, we call it “Penguin 2.0″. And again, Penguin is a webspam change that’s dedicated to try to find blackhat webspam and try to target and address that. So this one is a little more comprehensive than Penguin 1.0 and we expect it to go a little bit deeper and have a little bit more of an impact than the original version of Penguin.
We’ve also been looking at advertorials that is sort of native advertising and those sorts of things that violate our quality guidelines. So again, if someone pays for coverage or pays for an ad or something like that, those ads should not flow PageRank. We’ve seen a few sites in the US and around the world that take money and then do link to websites and pass PageRank. So we’ll be looking at some efforts to be a little bit stronger on our enforcement as far as advertorials that violate our quality guidelines. Now there’s nothing wrong inherently with advertorials or native advertising, but they should not flow PageRank and there should be clear and conspicuous disclosure so that users realize that something is paid, not organic or editorial.
Examples of Specific Niches to Be Targeted
It’s kind of interesting. We get a lot of great feedback from outside of Google. For example, there were people complaining about searches like “payday loans” on Google.co.uk. So we have two different changes that try to tackle those kinds of queries in a couple different ways. We can’t get into too much detail about exactly how they work, but I’m kind of excited that we’re going from having just general queries be a little more cleaned to going to some of these areas that have traditionally been a little more spammy including, for example, some more pornographic queries. And some of these changes might have a little bit more of an impact in those kinds of areas that are a little more contested by various spammers and that sort of thing.
Going Upstream and More Sophisticated Link Analysis
We’re also looking at some ways to go upstream to deny the value to link spammers–some people who spam links in various ways. We’ve got some nice ideas on trying to make sure that that becomes less effective and so we expect that that will roll out over the next few months as well. And in fact, we’re working on a completely different system that does more sophisticated link analysis. We’re still in the early days for that, but it’s pretty exciting. We’ve got some data now that we’re ready to start munging and see how good it looks and we’ll see whether that bears fruit or not.
We also continue to work on hacked sites in a couple different ways, number one trying to detect them better, we hope in the next few months to roll out a next generation of hacked sites detection that is even more comprehensive, and also try to communicate better to webmasters, because sometimes they/we see confusion between hacked sites and sites that serve up malware, and ideally you have a one stop shop where once someone realizes that they have been hacked, they can go to webmaster tools and have some single spot they can go where they get a lot more info to sort of point them in the right way to hopefully clean up those hacked sites.
Shout out to the Spam Lords
So if you’re doing high quality content whenever you’re doing SEO this shouldn’t be some big surprise you shouldn’t have to worry about a lot of different changes. If you’ve been hanging out on a lot black hat forums and trading different types of spamming package tips and that sort of stuff then it might be a more eventful summer for you.
But we have also been working on a lot of ways to help regular webmasters. We’re doing a better job of detecting when someone is sort of an authority in a specific space, could be medical or could be travel or whatever, and trying to make sure that those rank a little more highly if you’re some sort of authority or a site that according to the algorithms we think might be a little more appropriate for users.
“Borderline Quality” Sites… Possibly Good for Sites that Were Pandalized
We’ve also been looking at Panda and seeing if we can find some additional signals and we think we’ve got some to help refine things for the sites that are kinda in the borderzone/in the grey area a little bit. So if we can soften the effect a little bit for those sites that we believe have some additional signals of quality that will help sites that might have previously been effected to some degree by Panda.
Ranking Multiple Pages of Same Domain for the Same Query
We’ve also heard a lot of feedback from some people about that if I go down three pages deep I’ll see a cluster of several results all from one domain. We’ve actually made things better that you’re less likely to see that on the first page and more likely to see that on the following pages. And we’re looking at a change which might deploy which would basically say that once you’ve seen a cluster of results from one site then you’d be less likely to see more results from that site as you go deeper into the next pages of Google search results. And that has been good feedback that people have been sending us. We continue to refine host clustering and host crowding and all those sorts of the things. But we’ll continue to listen to feedback and see what we can do even better.
Back to Hacked Sites
And then we’re going to keep try figuring out how to get more information to webmasters. I mentioned more information for sites that are hacked and ways they might be able to do things, we’re also going to be looking for ways we can provide more concrete details, more example URLs that webmasters can use to figure out where to go diagnose their site.
That’s just a rough snapshot of how things look right now, things can absolutely change and be in flux we might see new attacks, we might need to move our resources around, but that’s a little about bit of what to expect
over the next few months in the summer of 2013.
I think it’s going to be a lot of fun. I’m really excited about a lot of these changes
because we do see really good improvements in terms of people who are link spamming or doing various black hat spam would be less likely to show up I think by the end of the summer. And at the same time we’ve got a lot of nice changes queued up that hopefully will help small/medium businesses and regular webmasters as well. So that’s just a very quick idea about what to expect in terms of SEO for the next few months as far as Google.
It amazes me to see people buying up Fiverr link building packages these days not expecting to tank their legitimate businesses. Either that or us SEO’s and Google are doing a terrible job in educating the average business owner on what’s good and what’s not. Buying thousands of junk links to your site is not only a waste of time and money, it’s a potential businesses ender. I’ve dealt with many companies that have been duped and literally destroyed their entire business because of it. Not cool!
As some of you may know, I spend a lot of time helping and or reading what other people are experiencing on Google’s Webmaster Help Forums. The amount of times I’ve had to bite my tongue and explain to clients why buying $50 worth of links versus $xxxx’s on great content marketing is getting high up there. Real brands should be earning links and if you can’t do that your not going to ever become a niche leader.
Fiverr links have killed my site, now I’m working to fix old mistakes. Please help!
Ignore the usual rudeness of the inept moderators in the thread as they’re usually snobby little %$##!@%&s. This website owner is in for hundreds of hours of work before their site will recover. To get out of a manual penalty you’ll have to do a lot of work removing about 90% of those junk links. You will have to document everything you do to present to the almighty Google Gods, and that for the most part doesn’t work too often. Their Disavow Tool is also a last resort as they want you to try and remove all the spam links you had built…..yikes!
There is however a lot of great information for people in the same boat and reading these threads I find is a good start. Dealing with a manual Google penalty is extremely frustrating and I’m glad we don’t do it as a service. I would however like to hear from other people in the comments on their experience and if you have any questions don’t hesitate to ask away.
Mozilla was manually penalized by Google this week for having tons of user generated spam on its website. User-generated spam usually appears on websites that have forums, guestbook pages etc. But in this case, it turned out it was not entirely Mozilla’s fault. Prior to a few days ago, searching for “site:mozilla.org cheap payday seo” would have yielding pages of spammy forum posts.
After receiving a notification from Google stating that it has applied manual spam action against them, Chris More, Mozilla’s Web Production Manager, immediately started repairing the problem. It turned out to be difficult as he could not find the reason for which Mozilla was being penalized. He stated that he could not find nor detect any spam content on www.mozilla.org. Since Google was not willing to be more precise regarding the spam, Mozilla could not remove the spam in question.
Google has often discussed the idea of being more transparent when handling spam actions, but that has not happened yet. Such idea was quickly turned down since Google does not want to give spammers pointers where they did wrong. This creates a very big problem for domains since they get penalized for something they did not know existed in the first place.
Manual penalties, unlike algorithmic penalties, are easier to handle. You detect the spam on the website, delete it, and send a reconsideration request to Google about your actions. But the problem with undetectable user-generated spam is that people usually do not know what to fix and what to send a reconsideration request for. Here’s the catch! By sending a reconsideration request, a website can ask Google to point out the user-generated spam. This procedure might take a couple of weeks, but it will rectify all the problems that have occurred on the way.
So to all webmasters, carefully monitoring your websites and police your user generated content. That seems to be the best defense against all the spammers out there.
Many companies and marketers have stated that one of their biggest goals is to increase their mailing lists. These days, most of them are trying to engage their customers, and interact with them. Quality lists have overtaken over lists built based on quantity.
So what important steps must companies take in order to get a larger number of mailing addresses from their customers that are real and not just made up at the moment?
The first and most important thing for companies and marketers are their websites. The design of the website can genuinely attack or appall customers in the very beginning. User friendly sites, where customers can easily browse and look through pages are highly recommended. The Opt-In option must be easily detectable and easy to fill in. Most companies tend to focus on the social networks and forget to optimize the opt-in feature. Remember, this option will also provide you with emails from potential or existing customers. The Opt-In form should be placed as many times as possible on your website – at the top, at the bottom, on the right and on the left side of the page, always visible to the user. When creating the forms, try and make them simple. Nobody wants to fill in long and boring forms that make people feel like they are being interrogated. Make it simple and precise!
Other ways of collecting emails is through direct contact with your customers. Set up collecting points at your stores. Ask customers to provide you with their email and mobile phones and in return, offer them some benefits. The best way for them to give you their emails and phone numbers is to write them. Touchpads are the most efficient option for this. Ask customers to type in the information. In that way you avoid any misspellings or illegible handwriting. Ask permissions before you start sending SMS and emails to the customers.
And last but not least, don’t forget the social pages. Your website must enable users to register through their social accounts; otherwise many will not bother registering at all. Your site must be equipped with Facebook, Twitter, Google+ social sign-in options. The chances that the customers will find you through the social pages are big, so use the potentials these social pages have to offer you and benefit from them.
One of the most common occurrences with new web pages is that they reach a very high ranking on Google and in the first couple weeks of publishing, then experiences a slow ranking drop.
As this is a continuing trend for newly developed pages that have quality content, Matt Cutts has an answer to why this happens.
When a new page is published with quality content, the freshness of the content raises its ranking very rapidly. It takes Google a little while to investigate where the content came from. Time is taken to determine if the content is original, or just a way of retelling a story. After a few days or weeks, Google makes a decision which can affect the original ranking.
Matt Cutts highlights that Google is just taking its best guess based on the quality content, the keywords, and the freshness of the content. As time passes, more information becomes available. Everything then gets incorporated in the Page Rank algorithm. Ranks usually change over time as the content of the pages change, links change, and certain information becomes more popular than the other. The algorithm adapts to all these changes, and assess the web pages in order to provide the best results.
Being a blogger may like a pretty lush job on the surface. They get to voice an opinions whenever they feel like it. It’s essentially the ultimate form of venting. There is a catch. As a blogger, we need to make our content useful. It’s not just about writing something, but rather writing something people want to read. Beyond great topics, we need to make the articles useful. So how do we do that?
When you are a blogger, it doesn’t really matter that you write 5, 8, 10 blogs in the day if there isn’t anyone to read and share them with the rest of the world. And if you are a newbie, the trick is to get yourself involved and connected to other bloggers and have them share your work. This interaction benefits both you as an author and the blogger. You get a little endorsed promotion, and the blogger that shared your post has a chance at reaching a wider audience. It’s white hat at it’s best.
However, guest blogging is not always an option. Popular blog owners have established themselves so just any regular article won’t do. Providing readers with good content can be easily achieved with a few easy tricks:
Stick to one subject and one conclusion
It’s easy to get carried away writing an article. Thanks to the modern entertainment age, most people have short attention spans. The best articles are the ones that are short and sweet.
Mention other bloggers
Connecting yourself with others is a good way to spread the fame. Popular bloggers are also a great source to reference to. A good reference can giving your post more legitimacy.
Create a relationship with other bloggers to send and receive guest posts
This is a “give and take” relationship. This interaction benefits everyone so take the time to tweet, facebook, and meet other bloggers in the community.
Aim for a magnificent future not a minute of fame
It is not a disaster if the guest post you place on a website does not reach its peak in an instance. Write the post as best as you can and make sure it contains all keywords you’re trying to reach. Beyond that, be available for feedback or comments and do your best to reach the new audience.
Your readers are important!!!
Whenever you write a post, you’re goal is to get people to interact. Any publicity is good publicity. Let your readers know you care about their opinion and reply to as many comments as you can. Use some of their comments and ideas. It will only increase your audience.
Make your guest posts simple and easy to read
Most of the readers are newbies. They find posts on Google when they search for something they don’t know – a term, an answer to a question or they just click some links that appear on their screens. That is how new readers are created. When writing a guest post make sure it’s clear and precise and easy for a beginner to understand.
So to all you writers-to-be out there, keep it simple! Respect your audience and they will always respect you. Always ask for help and remember that mutual respect amongst bloggers is what will make you rise high up the steps of the world of blogs.
I’m currently going over my fifth link profile since 9am and I’m slightly blind from gazing at spreadsheets for so long. 50,000-ish links later and they all seem to have one common attribute. The majority of the links were earned from being an actual brand and the rest were obviously built by someone from some marketing team or company. Very few people “get it” when it comes to content marketing and even fewer earn the links and social shares how they should be.
I’m going to be talking a lot more about creating link assets and doing things that are unique, creative and amazing. This is what gets links naturally, and no it doesn’t have to be right away. I know what you’re thinking: “but I want links now!” That’s all fine and dandy, and some of your efforts will be fruitful sooner rather than later… But don’t knock the tortoise before you’ve crossed the finish line. We have built linkable assets for clients that are still getting linked to years later. You build something truly useful, educational or fun and you’ll find that people will continue to share it as time goes on.
Still wondering what a linkable asset is?
A linkable asset is simply a piece of content (article, image, video, infographic, widget), an app or event that gets the attention of your target market. This is what you call creating content for the user, and not the search engine. You may be rolling your eyes at this point but if you’re commandeering a large brand, you don’t want to mess around. Providing your industry with tools, great blog posts, mobile apps and widgets is a great way to earn a few links.
A great example brand is @Trulia. They do all sorts of amazing things for both Realtors and the user. Just one way they’ve managed to earn a ton of industry related links is with their free tools and widgets. Just about every real estate and mortgage site in the world has their own mortgage calculator, but this isn’t 2001 anymore.
Again, these are innovative and beautifully done tools that are of actual use to people. They took a look at what the industry offered and took things to a whole new level. They’re not gaming for any anchor text and there’s not a care in the world if the link is followed or not. Get me links that send good referral traffic and I’ll show you the money.
Big Brand = Big Press
One of the recent hot topics in the world of links was whether or not press releases helped with rankings at all. Matt Cutts vaguely talks about it in a thread over on their webmaster help forums. If you’re already established your brand and have actual real news to get out to the industry, you will score links that do count.
If you’re already an established brand you should have a much easier time getting your news picked up by sites like The Huffington Post or any other online news site…take your pick. If the news is good, it will get out to the right people. Just make sure that the news is worthy. For example:
Statistics report of whitepaper releases
Merger announcments, IPOs and achievements
A new product launch or even a product recall
Launching a mobile or tablet app
A great example that’s recent was some news from Zendesk who launched a new iPad app. A brand with that kind of clout will definitely earn a few great links from industry authority sites because their news matters.
Real news gets put out there because a new product is out for the hungry consumers. The links earned from this press release are not just from the release that went out from PRNewswire.com itself, but so much more. Zendesk will score links from related blogs, forums, video/app download sites and all the tech and business news sites that picked it up. Not to mention they’ve built some social media buzz and should expect to see a rise in mobile users and social media followers.
All of this = real value.
Video Credit Links
Video is becoming more and more prevalent in day-to-day blogging and how often do you find yourself embedding a Youtube video? Now how often do you credit the website/brand with a link back, just like you would give photo credit? I’ve noticed a lot more large news sites and authority blogs are giving credit to either the Youtube video and/or the company’s website.
If you notice a site that has embedded your video and you don’t see a link, it doesn’t hurt to ask. You’d be surprised how many webmasters will do so just because you created it. I just watched a video of Underground Racing’s twin turbo Ferrari Italia on Autoblog.com. They link to the original Youtube video, but not Underground Racing’s website.
Having a good video does wonders!
Dominos is experimenting with all sorts of social media strategies, but their Pizza Hero is something that stuck around my mind.
This product needs a video to showcase how cool the app is and it certainly got picked up on a lot of blogs, social networks and news sites. It’s not like Dominos needs the links, however the right links sent targeted traffic into their app – which is a sales device all on its own.
I know I said a company like Dominos doesn’t care about link building, but I’ll let the SERPs speak for themselves…
The Power Of The Interview
I’m a huge interview junkie and I noticed my natural tendency to link to and share them more than most content I read. There are so many ways to do an interview, so your content marketing idea well is one that should never dry up. If you already have a big social following, and the person who you’re interviewing has a large follower base, then you’re all going to come out on top. Your readers and their fans are going to want to read it, and they’re going to want to share it.
Some of you may know we’ve launched a luxury marketing company, and this strategy has been an integral part of our growth so far. We’ve done a few dozen luxury interviews over the past year and it has helped grow our user base with followers that actually are productive.
The group or “crowd sourced” interview is another great idea, as it produces a lot of fantastic content and you have the power of everyone involved spreading it. Jon from Point Blank SEO does interviews all the time and here’s just one example of a group interview that had a lot of influencers in the SEO world.
This is content that will earn links within the first week of going live, and it will earn links over time as new people discover and share it. They definitely will share it too, as it has a lot of great ideas and input from some of the top minds in our little vertical.
Now imagine you’re Disney, Nike or some other large brand. Your already-large follower base is going to eat stuff like this up, and it’s going to bring you a lot of traffic.
Just Because You’re In The Industry
Make some noise in your vertical or go home. I hope that the industry you’re in is one you care about, are passionate about, and perhaps even treat it like your family a bit. There are so many ways to be involved within the community your brand resides in, so make sure you’re out there doing RCS.
A lot of the ideas I will mention here are exploited in a way that I don’t think is all too ethical, but in the world of business that doesn’t always make a difference. In my world, it does and I don’t think a company should shy away from getting their hands dirty and becoming more involved within their niche.
Charity Work & Donations
There are going to be at least a half dozen amazing charities working in your space and I’m a big believer that industry leaders should always be giving back. With that said, I feel a slight bit dirty mentioning, suggesting and condoning also treating charity as a marketing strategy. This is in the world we live in, and I don’t think a lot of money would have gone to help out those in need if there wasn’t a benefit back.
A lot of companies used to buy links – aka donate money – to charities a lot as they usually had authoritative websites. It would only take $50,000 of great links to push a lot of weight to the “donor”. While this did help a lot of people rank for very competitive keywords, it is a flawed linking strategy.
Well, if you think about it most of they wanted a specific anchor text or just wanted the link. You do NOT want a link profile made up of links from your donations. Google will definitely take note of this and I wouldn’t sleep well at night at all knowing what kind of links were inflating my rankings. Donating to 25 charities also is just greasy and if you’re building a brand for the long haul, then there’s no need for a grease stain. Getting involved with a couple industry related charities is a great way to give back and be known for being a part of that community.
sometimes doing RCS comes with a RCC… (real company cost).
One of our clients requires me to go on-site every other month and they are the reason I decided to mention it in this post. They are involved in one charity along with many other local and global brands within their niche. They were involved in a day-long event to raise money in a variety of ways. This one happened to be a casino night which made for a fun but formal affair. The evening went off without a hitch and while I wasn’t there, it looked to be a fun and a fruitful night for the charity involved.
How do I know? I noticed a tweet from their account to a blog post from an employee who attended and recorded a lot via photo and video. This lead me to a whole bunch of other user generated content like Youtube videos, the Instagram hashtag archive for the event, and especially all the blog and news sites that picked up the story. I noticed a lot of those blog posts and news posts had links back to the websites of the brands who were involved.
This reach goes beyond a link from a charity website, and into the social where anything is possible really. This encouraged me to get them to put all the content their staff took into a web app for people to view and explore. This also led to scoring links through outreach; all that content was open for people to take and put up as well, which means we can now go out and ask for links in places they used one of the pictures.
Conferences & Events
If you’ve attended, ran, or operated a booth at a conference or event then you know the major marketing benefits from this. If you’re taking part in industry events like this, there are going to be many real reasons your site should be earning links and social followers.
In this day of blogging and social networks there are also a ton of other ways you can create content and earn links from events and conferences:
Guest blogging your experience of the event
A link from conference websites for taking part
Getting interviewed by your industry’s media
Video and image credit links from other authors around the web
Score targeted social followers from your industry
Have an embeddable presentation for people to link up after you speak
The best part? All of this should be actual fun for you and your staff as they’re just showcasing what they love about their brand.
Create, Share and Don’t Stop
It’s sometimes hard to keep on the creative streak once you’ve had some success, so don’t stop even after a lot of misfires. While there are a multitude of ways you can build your own links, why make it easy for the competition? If your brand isn’t earning even a few links a month you need to really evaluate your organic search strategy.
The inbound marketing world changes so fast, except great content marketing is not going anywhere… Ever. Stop thinking about Mozrank, dofollow and PR for a bit and just enjoy what you do. Showcase your brand’s more unique aspects, educate customers on your products and have some fun while doing it.
Hopefully by now you’ve picked up on the theme of doing real things to earn real links, no games.
Find out the results of a year of high volume content marketing on guests blogs taught us money still talks. Read the results!
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Negative SEO Attack?
Check out the anatomy of a "negative SEO" attack on our own site in our latest post. There's too much worry about these attacks happening, but I wouldn't worry too much about it. Come read what I think and just what to do if anything like this happens to your brand.