Here’s a great new Webmaster Help video with Matt Cutts talking about lifting a Google penalty. A lot of people, and I see it in their help forums a lot, think the only way is to have it manually reviewed. It’s great to hear that you can fix things and let their spiders fix you in good time. If you’re company is feeling the sting of a penalty, we do offer our services and help in getting you back on the white list. There’s no charge to get our advice on a problem you’re having, so get in touch.
There has been a lot of talk about Matt Cutts recent remarks regarding the amount of content farms and low-quality (spun and other) content that dominates the SERPs. We saw in the Mayday update how Ecommerce sites with manufacturer content descriptions started taking a dive. This was also seen throughout the real estate industry because of IDX and MLS listing system spread across tens of thousands of Realtor sites.
There definitely is a reason why SEO’s keep talking about content being king, so be ready for that adage to be more real than ever. By the sounds of Matt’s post, I’m suspecting another major algorithm update in the very near future…are you ready? I’m hoping these coming changes play well into our new series of blog posts entitled “Google vs Bing“. I was recently searching for a serious dental product and got quickly frustrated with Google’s results…I was getting hit after hit of the same ripped content ranking nearly for 8 out of the 10 spots. This is what prompted the new series of posts, and I look forward to checking that search term again later for a blog post update.
One misconception that we’ve seen in the last few weeks is the idea that Google doesn’t take as strong action on spammy content in our index if those sites are serving Google ads
This statement I find tricky because sites like Mahalo for example has not stopped growing. That site has taken our content, taken my personal sites content and it is so thin on good material it makes me wonder. I know that site is making Google millions a month, as well other useless sites…so the question I still have in my brain is, would they put a stop to that? If I were a major shareholder I certainly wouldn’t want to see any of that happen…sadly I’m not a share holder.
While it’s not fair to pick on Mahalo as they’ve been attacked enough, I imagine Matt is more after sites like Fixya.com. I had a problem with my BenQ projector and that site dominated the SERPs for just about every result I looked at. This site rarely, if ever had an answer to the problem. It also had one line of text and the rest of the site was saturated with Google Ads and internal links…I couldn’t make out what was going on. By the looks of it, they just input long tail questions taken from other sites, and perhaps tools like Word Tracker. You can see what I mean here;
So basically if you spam a bunch of H1′s and not have any real content then you’ll rank anyway. The Fixya Alexa ranking certainly shows that Google thinks this is currently great. I imagine they’re making Google a mint so we’ll see if the lose some of their traffic due to ultra low quality pages. They have about 50 million indexed pages, and I imagine half are the kind of junk I showed you above. There are already enough Q/A sites as well so it makes me wonder how many of these sites are going to be able to grow like this.
I’ve seen other content farm sites in their infancy, making me frustrated about doing a site in a legit manor. Never the less, I can give you a perfect example of a site that show up huge in the rankings but eventually got the boot. DayMix.com is a site that was basically pulled RSS feeds and it saw some serious growth for a period of a few months. This was the first time I had looked at their Alexa graph in a while and it does look like Google figured them out and put the kibosh on that.
I really like what Matt has to say in the very recent video. We here at Linkbuildr always push for this type of content to our clients, especially in this day and age of getting social media followers. You’re not going to grow that area of your business well just tweeting about product prices and weights. Facebook fans are not going to stick around if you’re just posting pictures of your products…well, unless you’re selling bikinis or lingerie I take that back!
In closing, I highly highly recommend following this Webmaster World thread on the subject, don’t fully listen to me of course and keep a watch on the SERPs. If you’re a little worried about the quality if your content then I’d start looking for a writer, contacting us or getting out Notepad and get to work. I’m excited for a cleaner search result page, and it only backs up the people following the rules as well not expecting to dominate in a month. Good content, relationships and brand images take time to build up so make sure you do it right!
For those of your who enjoyed taking a gander at the hilarious post we wrote in November titled “Can I Get 5000 Links Please“, I bring you an even better one. The freelancer sites are littered with the craziest link building offers one can find. No legit company in the world would be out trying to snag deals like this, but instead these are affiliate marketers going after spam links. This one in particular caught my attention on Twitter and made me almost choke on my coffee here.
The request is for 20,000 links in about 10 days time….riiiiiight. They also state they all have to be dofollow and white hat techniques only. Oh an the best part, they only want to pay a max of $250 USD. While the offer is getting bids from the usual outsourcing companies, there’s no way this guy is going to have his project met in a white hat method. I cannot stress this enough to some of the big brands out there that come to us wanting something like this.
I feel sorry for Matt Cutts and his team having to combat the tens of thousands of websites out there trying to link spam like this, so I’ll be sure to buy him a beer the next time I see him. Keep in mind when it comes to getting a lot of links, do it over time, do it right and don’t spam. We are firm believers of quality over quantity, so build strong relationships on line and the good links will follow over time…not 10 days. The freelancer link builders are only going to get your company caught up in an anchor text filter, or even worse, complete de-listing from Google.
I’ve been meaning to start up a more humorous themed post once a month and finally I found my first bit of bait. I have the link building keyword as one of my main columns in Hootsuite, and I always see the strangest freelancer jobs. This one stood out because it perplexed me, as well made me chuckle quite a bit. I also like how he wants 5000 links within a few days but requests no blackhat methods! I for one do not know many legit ways to get that many links quickly, nor would I want to. I thought you readers might get a kick from the list of demands needed to get this “job” done;
- Absolutely no black hat or Grey hat tactics. We require white hat techniques only.
- NO ARTICLE or Directory Sites, No Comments,
- Sites have to be 4 Years old at least. And no registration modification of the domain in the last 2 years.
- Links must be strictly from: Google PR5+ pages (home page page rank, iframes, other page ranks do NOT count)
- Back link pages must relate to our site topic(diet, hCG diet)
- URLs must be live as soon as you create them
- Free one-way manual links.
- No subdomains, back links must be on a www.
- Links must be from English, languages websites only.
- Links must be permanent and static HTML. You agree to replace any links which are removed within 6 months after placement.
- Link pages and our text links must be visible, readable, indexable and do-follow.
- Linked sites must be search engine friendly, established and fully active.
- Pages must be indexed and cached by Google, Yahoo and Bing within last 60-80 days
- Domains must be from different IP addresses and different Class-C IP addresses.
- Only these domains .com/.co.uk / com.au /.gov/.edu/,de,.eu,org,.net
- Prefer high ranking Alexa sites.
- No article directories, link farms, forums, spam sites, web rings, gambling, or adult sites, or link directories.
- We reserve the right to cancel any link if not found suitable.
- Links that are not approved will have to be replaced by service provider.
- Reports must be submitted to us daily.
- No directory submissions, forum posts, article submissions, links from guest books, within newsgroups, yahoo groups, CL sites.
- No black hat and other unethical SEO. spam techniques. Only ethical work will be accepted.
- No links from rel=”nofollow” or “noindex” tag for pages themselves and for anchor text
- No robots.txt blocking, fake PR, banned by Google, Yahoo, Bing sites
- No use of automated software or bots.
- NO PING SITES.
- No links from under construction pages.
- No java links, jump scripts, framed pages, redirects, cloaking, CSS redirects, 301 redirects, dynamic links, flash sites/pages, hidden links, no string parameters, session ID’s, etc.
- No link farms and link exchange programs or web rings such as backlinks.com, Gotlinks.com, Linkpartners.com, LinksToYou.com etc., no rented links, FFA sites, illegal websites, hate-based websites, violent websites, cracking or hacking websites, no blacklisted or spam sites, links from “bad neighborhood” sites (e.g. link farms, porn and so on), ping sites, etc.
- No scraped content, mirror sites, orphaned link pages, link schemes and sites overrun with contextual ads, popups, ads, sponsored links, intrusive advertising, classified sites, labeled links, etc.
- No adult websites or with illegal content.
-Domain page and its URL must not contain words links and sponsor.
- No classified ads
- No dynamic links
So we can see here they’re either insane or really dumb to think this task will be completed properly. This also goes to show you why legit companies need to stay away from freelancer sites when it comes to hiring a consultant. This also goes to show you why Google has implemented anchor text filters within the last few years, and I can bet you this person will end up getting caught.
Anyone have any stories to tell about freelancer site link building?
So I managed to get a listing from Project Honeypot on all the latest nasty activity and it shows the whole C class is up to no good and gives us an idea of the numbers this person has spammed. If you want to support Project Honeypot you can install the WP-Honeypot plugin which will help you fight comment SPAM.
I’ve noticed a HUGE increase today in spam coming from these four IP’s(184.108.40.206, 220.127.116.11
18.104.22.168, 22.214.171.124) which are originating from Amsterdam. To me it looks like someone is testing out a new comment spam tool and it’s now being reported across the Internet. I’ve already seen some active topics about this spammer from other bloggers and I’d like to here if any of you are experiencing the same thing. All the posts are generated from a random name and email but all are producing a weird “hash” mixed with numbers and letters.
My guess is that this person is gather a giant list of all the spammable WordPress blogs and we will soon be hit with an even larger comment spam attack. I know that the digital world is just coming over the hump of Xrumer spam, but I hope you all block these IP’s within wordpress to avoid getting dropped into some spammers comment list. You can use your .htaccess to block IP addresses, and if you don’t know how to do that click on this link for a tutorial. I’ve got over 20 postings just today from the same three ip addresses so it seems like things are heating up.Here are a few blog posts on the topic as well another good look at some of the SPAM;