Jennifer Slegg of Jensense gives a quick and interesting talk about turning your website into a link magnet. Jennifer gives several tips on becoming a link magnet. These include: figuring out how you want to brand yourself; do you want to use your personal name, or go with your company name, or do you want to have a handle that’s reflective of a different symbol. Jennifer then goes on to describe how companies have hired individuals to handle their social media campaigns and sometimes those employees might go rogue and not post company approved content. In order to avoid this scenario, Jennifer says every company must have password protected mechanisms so an employee cant just randomly post content not approved by the company.