Pin It

Badgeville social rewards platform – a.k.a. Farmville with benefits

5 Comments
April 20  |  Social Media Sites  |   Simon

Badgeville jumped onto the scene when they won “Audience Choice” at TechCrunch last fall.  Within two quarters they’re captured 50 clients for their “white label” social rewards, loyalty and analytics platform. As the name suggests, the Badgeville concept is similar to Farmville. The big difference is badgeville is an entertaining online version of a frequent-flyer program and Farmville is an entertaining online version of crack. And unlike Foursquare, you don’t have to physically go to Starbucks four times a day (more crack anyone?); you just have to visit your websites you frequent regularly anyway. And for anyone like me whose crack comes in the form of online shopping, you might as well be hooked on Badgeville too.  So, enough about crack, here’s my rundown of Badgeville:

For the Users

Badgeville brings a new level of entertainment and engagement for website visitors and ecommerce customers. Through gamification, Badgeville combines elements of social games like Farmville with a rewards and loyalty program.  Instead of tending to a digital flock of sheep, your regular actions within websites earn your points, awards or rewards. This can be for buying products, commenting, watching videos, filling out surveys and much more. With Facebook and Twitter integration, liking, sharing or Tweeting can equal rewards. This can earn you virtual currency, discounts, premium content to just bragging rights through trophies and badges. The leaderboard widget showcases the biggest fans and lists your friends on the site. The best part of all this is you don’t have to run around in a video game or real life, you just have to do what you normally do when using a website. You now just get rewarded for it, along with an incentive for doing more while you’re there. Participating is nice and easy too: visitors just have to login with Facebook connect or create a regular account through the website.

For the Website

Badgeville is perfect for any ecommerce, news or social website, or any fuelled by user-generated content. Its white label functionality means that its widgets and API integrate to your site’s design and doesn’t eat up any of your precious on-page real estate and

branding. You can pick through a range rewards and goals for your visitors and how, where or when they can achieve them. Badgeville provides real-time analytics. While this is a regular feature of many applications, they bring their own unique advantages. If you’re find pages or functions on your site lacking the traffic they need, you can incentivize them through Badgeville. By adding rewards of your choice to the needed areas, with a bonus for sharing, you’re looking at a quick and easy on-page SEO/SMO option. For an online shop releasing new additions, a few rewards or discounts will spread your message through participants’ networks. The leaderboard widget showcases your top fans, letting them serve as brand ambassadors to your other visitors. It also lists your visitor’s friends, giving them a chance to compete over and share your brand.

For both the Badgeville participant and hosting website, everything is in real-time. If you’re using Badgeville, you get live activity streams, leaderboards and friend graphs. If you’re the host, you get more than just analytics, but the ability to influence your analytics in real-time and set marketing goals, all through the Badgeville platform. Online retailer BlueFly is a big name on board, with 50 under their belt as of March 30th. SlideShare also plans to integrate Badgeville, which is great for online marketeers like me who find themselves there more often than not.  For more, head over to Badgeville.

Follow me:

S_Gerard@Twitter


Posted in Social Media Sites and tagged , , , , , , , . Bookmark the permalink.
 

About Simon

Simon is a blogger, copywriter and consultant for Linkbuildr.com His attention span embraces the invention of blogs and has nightmares about writing a novel. He also works on his appreciation the finer things in life, through extensive traveling, experiencing new cultures and trying new cuisine. He also loves to blog on the luxury lifestyle, from brands, fashion, watches, automobiles, gadgets, liquor to travel. He studied marketing communications @ BCIT, which added to his intensive daily online marketing cross-training. Follow him on Twitter: @S_Gerard and Google+: +Simon Gerard

5 Responses to Badgeville social rewards platform – a.k.a. Farmville with benefits

  1. Despite the gold rush to Facebook and twitter,these stategy are very good. The Social Rewards & Analytics Platform. We make it easy to increase the loyalty and engagement of your web & mobile audience.

  2. Nice Blog Simon. Really good article and well presented. I also didn’t know about farmville and that kind of stuff. Thanks again!

  3. Simon Gerard says:

    thanks, gamification is getting a lot of press in the last few months. Another great concept coming out is applying these tactics to make dieting and exercise more engaging and entertaining. 

  4. Pingback: Nike Continues Branding Dominance with #MakeItCount and @NikeFuel Social Media Campaign

  5. Sarah H. Jones says:

    Omg I just love the way you write crack about farmville :-) even though I’ve never played that E-shit :-) I still get a lot of app clutter on FB from that crack :-)

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>