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Posted on August 28, 2010 by admin
Google and Ecommerce have been doing a lot of fighting lately, and if you own an Ecommerce shop you know what I’m talking about. The single most problematic issue with an online shop is of course making your content pages unique. With the recent Mayday update affecting Ecommerce sites quite a bit, you now more than ever have to stick out from the pack. Rand from SEOMoz gets all the credit for this video in which he describes so many cool ways to spruce of those product pages. If you’re dreading doing this, just thing about the long term and how it isn’t going to get any easier.
Posted on August 27, 2010 by admin
If you haven’t heard, Google has dropped its realtime results page for you to play with. This should set off alarm bells about real time marketing if they haven’t been going off. While it currently shows mostly Twitter updates, I have seen the odd Facebook updates which makes we wonder what else is going to start showing up in here. I imagine this Google feature will lead to all sorts of fun and free statistics and trend updates for us to use in our marketing efforts. From a user perspective, I really like how you can use geographic specifications to find updates near you and local news. I urge you to get familiar with the features and keep your eye out for what’s new on Google Realtime Search.
Posted on August 26, 2010 by admin
Video is a standard feature now more than ever and the press release sites are finally catching on. I wanted to round up a few usable resources for everyone to utilize in their next release. I have yet to test the results out myself, but I’ve been helping clients get out video releases more than usual lately. The more your prospective clients or future business partners can see a real person interacting with its audience, the more you will stand out in your industry. I only had a limited amount of time to write today so feel free to add sites in the comments, and read this interview with Greg Jarboe from the video marketing Pros at ReelSEO.
PR Sites that Support Video:
- PRtube.com
- Free-Press-Release.com
- Marketwire.com/video
- 24-7pressrelease.com/video_press_release.php & Read the How To PDF
- PRlog.org/tips/1048-free-video-press-release.html
- PRWeb’s “Media Visibility” package includes the embedded video feature for $360 per release, a more economical approach than other major news wire services featuring online video
Posted on August 25, 2010 by admin
I recently started using Google’s Voice & Video Chat for Gmail which is a welcomed free tool in my opinion…especially for us link builders. I tend to do a lot of direct emailing for clients, and the ability to have this kind of access to my link prospects is going to open things up quite a bit. With all those Gmail contacts you’re collecting I implore you to take a chance and try to chat with webmasters and site owners face to face. I’m sure by now a lot of you have cold called webmasters which we all know brings in mixed results. If it’s easy enough for Grandma, then it surely is easy enough for a skilled SEO such as yourself.
Posted on August 17, 2010 by admin
I just saw a post by Loren Baker about this very slick looking software suite from the fine folks at BlueGlass and just had to post about it. This software takes your marketing campaign to the next level with organization, analytic and work flow tools to make life easier. They have been private for a while, and this is the launch of a private beta in which you can sign up for. Loren did an amazing post on SEJ about the software, so there is no need for me to do it again, however I urge you to take the time to watch this video on how it all comes together.
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