A lot of our clients need, must, want and absolutely have to utilize video marketing. For those who don’t know the costs of producing high quality, high definition video then you’re in for a shock. If you have to ask then…well you should know the rest of that quote. The majority of our clients are of course hotels, real estate agents and ecommerce sites and are always in need of video content. There are many great reasons why you should be marketing with video and I’ll go into that a bit here. First, I’ll try and convince you to try out Animoto’s FREE program and see if it is a must have tool in your arsenal. It’s really too easy not to folks, so don’t miss out!
The video by Rose does a wonderful job of showing you how easy it is to create videos, and how many useful options there are packed into this web software. The main idea is to create picture sideshows in a much more fashionable sense. So when it comes to showcasing products on your online shop, making a slide show of your latest property listing or just showing off the family vacation, it’s a breeze. We recently had a client whip out 25 high quality videos for us to use, all in which showcased his unique products. Guess what we saw?
His first sale by video! The videos were only shared on their Youtube profile, and since they’re unique, they made quite the jump start on their account. This meant his videos were indexing at a rapid rate, the views starting climbing and most importantly his profile with that juicy Youtube link was indexed. We honestly didn’t expect to see a sale come from the videos that quickly, but since they have some very sought after furniture that sale came fast. After further inspection we started to see a few of his videos were already ranking in the top 5 spots for his target keyword, and that meant a onslaught of highly targeted viewers were watching the video. Luckily we make sure each video description includes a link to the direct product, along with a unique to Youtube only description.
So what else? The videos were next used on their social media accounts including their Facebook Page, Twitter account and on their blog. The videos were also added as embeds on the actual product pages which is a great thing to do in an ecommerce shop. Why you ask? Well let me give you two great answers. First up it adds more content to your page, and looks more complete in my opinion. Secondly, we noticed a huge increase in the time-on-site due to the people sitting there and watching the 90 second video. The bounce rate is better, the customer is more happy and our client seemed to be the happiest of all. They were not expecting, or thinking, about the overall benefit to video marketing. Really it’s a no-brainer, but it’s just another tactic in a sea of marketing options one can take advantage of.
There are tons of social video sites out there in which you can use your videos and build a few extra links. These won’t be ultra-awesome authority links, but they’ll add a nice and diverse hit to your link profile. This is something we love to make sure out clients have going on. After a couple months, we also noticed sites like Squidoo, Hubpages and social media scapers embedding our clients videos. We have no problem with this because some included their link, it made the views and ratings go up and that’s key to ranking those videos. For those who don’t know how easy it is to rank Youtube videos for long-tail keywords are missing out!