7 Link Building Tips For Restaurants

January 14  |  Link Building  |   Ryan Clark

I recently spent some time in Seattle working for a well known restaurant down there. I was invited to work on site to not only get a feel for their business in person, but help generate some cool content to use as linkbait. The overall experience was rewarding and allowed me to build links for a niche I never really have before. The amount of unique link building options for a restaurant was an eye opener, and hopefully these tips get your place off and running.

The local search market is getting more crowded every week, and ranking well involves many factors. If you’re in a large city like Seattle, things can be even more difficult. The best way to attract someone to your restaurant is easily your food, right? With that being said, food content is king! The first step I took with this business was bringing in a local photographer to shoot all of their dishes for not only their website, but for use in our social media campaigns. Their website only had a few pictures in all, and half were just interior shots of the restaurant….this wouldn’t do! So before you set out to score some links, make sure you have juicy shots of that beautiful food ready for use in your link building efforts.

Tip 1) Group Deal Sites

With the exploding popularity of group deal websites like Groupon, Living Social and others, you should not ignore these any longer. The first obvious benefit is the opportunity to expand your brand throughout your community, and secondly lies the gold mine of quality link building opportunities. Most of these sites offer great links within your businesses profile which only goes to add to the diversity of your link profile…something were a huge advocate of!

Tip 2) Zagat Rated

Restaurants love to hear feedback, and having a great Zagat rating is a great honor for any kitchen. Being listed on Zagat’s website also comes with a link among other things, but for this article we’ll just stick to that. You can even get a sticker to remind customer’s that they can also take part and rate your restaurant online. Don’t be afraid to embrace the user review because you’re going to get one whether you like it or not.

Tip 3) Local Food Bloggers

Almost every town in North America and Europe has a food critic or blogger, and they’re prime targets for scoring a link as well as extra exposure. We invited one prominent local foodie come out for a lovely evening with her husband which eventually ended up on her food blog with some nice brand links. The restaurant also noticed social mentions due to her Tweeting about it, logging into the restaurant via Foursquare and traffic from her Facebook Page. This also resulted in our client restaurant in getting nearly 50 new Facebook Page fans of their own which will result in a decent amount of revenue in the future.

Tip 4) Urbanspoon.com

This is perhaps one of the best know restaurant review sites out there for every time of local eatery…no matter if you’re McDonalds, some food stand on 5th street or the best known luxury spot in town. This site ranks very well for keywords you’re going to want to rank for, plus you get a nice link out of it. You can also take advantage of linking out to other reviews of your place which gives more link juice to those reviews. All in all, good stuff!

Tip 5) Local Business & Restaurant Directories

Every city has a good number of local business directories, all in which will have a restaurant/food section. While directory links are not the hottest these days, it doesn’t hurt at all to be listed here. You may not get a huge amount of link juice, but you will also benefit from the local search traffic they get. The same goes for restaurant directories, not the hottest but there is a decent amount of them out there. Just fire up Google (or your favorite search engine), and try a search for restaurant directory, or even better yet, try and break it down locally. It doesn’t take up much of your time, some will have a small fee but at least you’re continuing on building a more diverse link portfolio.

Tip 6) Foursquare

Foursquare is another great way to socially get active within your community, it’s also another great place to snag a link. Venues do get a link here, and the more active your page is the better off you’re going to be. If you’re already not on there, dive in and setup some wicked deals for the local mayor. Our restaurant offered up to $30 worth of free drinks to its mayor and it’s generating a lot of buzz after only two weeks of going live. You can also jump on board with Gowalla, Yelp Check-ins and even Facebook’s if you’re feeling frisky.

Tip 7) Competitor Backlink Analysis

This was mega handy when we were link building for our client restaurant. We made a list of 30 of the top restaurants in Seattle and went ahead and dug out all their backlinks. We used OpenSiteExplorer as well as Link Diagnosis to quickly make the rounds, and what we came up with made our job that much easier. We found over 100 quality linking opportunities by doing this and managed to score dozens of links from them within the first 72 hours of working that week. If you’re in a large city you’ll find a lot of hidden resources by doing this so don’t overlook it, even if you’re not a SEO consultant.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

6 Responses to 7 Link Building Tips For Restaurants

  1. SOOKA says:

    great tips


  2. Candis says:

    I own a restaurant in Melbourne Australia and these are some great tips to help get more links for my website. We are fairly new and slowly building a customer base so hopefully this will help further. Thank you!

  3. Linkbuildr says:

    You bet @afed8e128adc3b53135743f120ed4f66:disqus ! I wish you all the best in making it a success and if you ever need some help, don’t hesitate to get in touch! I have 50 other amazing ideas for the restaurant niche, but for now get into backlink analysis. Sniff out all the local restaurants and you’ll have your work cut out for you. Do some kick ass social media as well and you’ll be laughing all the way to the bank…assuming the food isn’t bollocks!

  4. Thanks for your worthy link building expose. That’s all pretty good initiatives for the link builders. Keep up the good work. ;)

    John website link building SEO marketing.

  5. Link building is one of the simplest ways any online business could boost the page ranking of their website. Here, you will uncover three straightforward tips which will help you in your link building marketing plan. These tips have been made use of by lots of different sites and have a proven success rate.

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