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6 Untapped CMS Resources For Theme Link Building

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November 15  |  Link Building, Social Bookmarking, Social Media Sites, Social Networks  |   Ryan Clark

I’ve been keeping a close eye on the different open source CMS’s that are coming out these days, mainly for link building opportunities. If you’re a WordPress or Joomla theme designer you most likely have distributed free themes in order to build links and get exposure for your work. I’m aware that Google has been watching this practice closely because a lot of folks were selling the link spots(Sponsored Themes Discussed @ Webmaster World). Now if you’re a web design company or freelancer, there is no problem using this as a form of marketing. Unfortunately the theme market for the likes of phpBB, vBulletin, WordPress, Joomla, yaddy yadda, is way over saturated these days.


There are all sorts of new open source CMS’s coming on the market, and a handful of them are starting to get a large use rbase. There are CMS’s for DIGG clones, forums, social networking sites, social bookmarking, web 2.0 and new blogging platforms. These are perfect times to grab some new business and get a chance to work with a different platform. Because there are so many the possibilities are endless, and would be a great way to expand your design firm to the next level. Lets take a look at 6 CMS’s that are growing rapidly and are desperately in the need of both free and premium themes.

Pligg is almost perhaps too popular to be called an “untapped resource”, but since it makes for a perfect first example I’ll go with it. I’m not sure on the exact number of downloads, but looking at a few factors indicates that there have been a few hundred thousand downloads of Pligg in the past few years. You can search for “powered by pligg” which is nowhere near acurate at 1.5 million results. That and the fact the forum has 35 thousand members is how I can up with that number. The search phrase “Pligg Temaplates” is searched for on average 40xday. The competition in the search listings ins’t too scary and there are already a bunch of places you can promote your theme like in the Pligg forum.

Elgg is quite possibly the most popular open source social networking platform at the moment. The software its self is brilliant and there is no secret as to why it’s so popular. There are plenty of opportunities for theme design with Elgg both on the forums, gaining top rankings and freelance sites. The one thing I did notice about Elgg, which is also what made me write this post, is that there is a serious lacking in the theme department. You can advertise your free themes within the community, on various Elgg theme sites and try and rank for some quality keywords.

ModX has been gaining a lot of ground for its triumphant web 2.0 properties featuring clean SEO friendly code, and sexy Ajax to make it all spiffy. Their forum is very active in not only English, but many other languages which also shows a strong sign that ModX will be here for a long time to come. There is a strong need for paid and free themes and the link building opportunities are definitely there.

Social Web Content Management System(bloody mouthful) is a fork off from the first mentioned Pligg software and in my opinion looks and works like it will be the true champion of Digg clones soon enough. Now is a great time to build some links and buzz by creating great templates for this rapidly evolving CMS. Right now there are a few sites where you can submit your template as well hit up the template section on the user forum.

Concrete5 is one of my favorite up and coming CMS’s and I’d like you guys to take a minute to check out the demo, features and scalability of the framework. You PHP and Ajax programmers are going to have a fun time with this CMS. I trulely believe that Concrete5 will be making big waves in the near future and they’re going to need theme designers! Why not use the opportunity to build some quality links on this web 2.0 platform.

Plone is most likely a new word to your vocabulary, and it was fairly new to me up until the other day. Plone is a well supported and heavily used CMS that boats a long list of big sites running the platform. This CMS is great for community based websites as well sites that have a magazine/minimal feeling to them, so you’ll be able to get creative with your design. This is another example of a great CMS needing more designers and present more opportunities to build more links.

This is just the tip of the iceberg when it comes to the amount of possibilities for design teams to generate more business and build links from theme resources that are not over saturated. I hope you designers out there found this useful and that it gives you a ton of new ideas on how to drum up more business.

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About Ryan Clark

I'm the CEO of Linkbuildr Marketing and the brains behind our branding and blog content. I specialize in effective marketing strategies for hotels, luxury brands and real estate. If your brand is in need of a boost then don't hesitate to contact me for a free proposal. Follow me on Google+: +Ryan Clark Twitter: @Linkbuildr on Twitter. You can also come ask me a question on our Facebook Page.  

14 Responses to 6 Untapped CMS Resources For Theme Link Building

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  3. I find myself all the time trying to get more information about this. I am glad that I found your blog and will be visiting often A lot of times when I visit blogs I get the felling that they are somewhat incomplete in some aspects, but with yours I see that you are well focused. Thank you for your post. I will be adding you to my reader

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  4. Dennis Edell says:

    I definitely need to get on the stick and learn how to make themes! :)

  5. Woah, that is cool, Web 2.0 builders. I have been getting pretty heavy into open source since I discovered what it was a few months ago, but I have never seen ANY of these before. Open Source makes me feel a bit ripped off though for all of the software that I have purchased in the past. Open source continues to amaze me.
    You have posted some good resources here!
    Cheers!

  6. Susan says:

    This is an awesome list of additional opportunities for bloggers to try new things.

    Susans last blog post..Star Mag

  7. hey, do you think google has started giving less value to bottom links that point to theme designer especially in wordpress ?

  8. Solid post. I'm a fan of wordpress myself. I find joomla to have a poor community

  9. CMS says:

    good job pointing these out!

  10. Anybody have Story submission CMS website list like Pligg!

  11. Not sure how customizable these CMS will be…Joomla is very well established with addons like Dreamweaver extensions for instance.

    I find it hard to believe that any CMS will make it up the hill anytime soon…just like a new search engines is unlikely to succeed!

  12. Xuzo Design says:

    I think this is a great opportunity to get some link bait, problem is how many people will use the template? The more links in the better. I would design some templates but first would look at the site's Alexa ranking, so how many users they have.

  13. I definitely will vote for Pligg and Concrete5, those systems have gained a lot of momentum. However Pligg has been target from different Black Hat SEO Tools like AutoPligg.

    Joomla and WordPress are still my main ones thought.

  14. I have blogs websites that uses different CMS platforms but based on my observation
    joomla is really rocks them all!

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