For some reason everyone is press release crazy at this time of year so I’m always testing and trying out new sites. There are a lot of press release services out there so it’s hard to pick which one to go with, and it really depends on who you want to target. Chances are good that if your industry is big enough, there will be a niche specific distribution network out there to target. If you want to get some news out to as many people as possible, then you need to play some with of the big boys. I’ve recommended PRWeb many times before, and most of you most likely use them on a monthly basis.
I’m going to urge you to check over 24-7 Press Release for your next PR blast because they’ve got a whole other network you might want to tap into. These folks are one of the bigger players in the PR world and you get a pretty sweet deal out of what they charge. There are several press release packages that range from free to the mid hundreds which isn’t too much of a problem for most medium to large corporations. It also doesn’t hurt to take advantage of getting a link from their site alone which is quite authoritative, and is only going to do your link profile some good.
The different packages which you can see if my poorly edited photo can be seen here in better detail, but take a close look. Tons of affordable options to choose from but my choice would be the $139 package which gets you a nice report which is great for clients. The one thing I didn’t see listed in these options was the business directory that 24-7 Press Release has on their site. It is an extra cost but if you check out the indexing rate, Pagerank on the internal pages and the Alexa of these folks then you’ll quickly see it’s worth the cost.
I always like to go through the more popular categories of news releases and sniff out their backlinks to see how the news did for them. This should give you an idea of the type of sites you may have the potential to get your news listed on. You might even be able to sniff out a few places within your industry that you can submit your news directly to. There are always little link building gems to be found in your niche so make sure to give it a good look.